Wexer acquired by Core Health and Fitness

Wexer, a leader in digital health and fitness offerings, has today announced its acquisition by Core Health and Fitness - a vertically integrated global manufacturer of fitness equipment, and portfolio company of US-based private equity firm Gainline Capital Partners.

The deal will provide Wexer with the funding to scale its business – including through significant acquisitions to consolidate the digital fitness sector – and drive digital adoption across the global health club sector.

Wexer Chief Executive, Paul Bowman advises “this is a momentous step for Wexer, simultaneously granting us the support, investment and distribution we need to dramatically scale our business and accelerate towards our mission of hybridising the fitness industry.

“The opportunity to work closely with Core Health and Fitness, collaborating across its portfolio of globally recognised brands to build an even more diverse digital ecosystem, is another huge benefit of this acquisition. We are delighted with our new ownership and excited by its implications not only for Wexer, but for the sector as a whole.”

Jason Leone, President of Core notes “coming out of Covid, commercial customers across gym and vertical market categories are placing an increased emphasis on connected fitness. Though many consumers are returning to in-person workouts, they expect to continue to complement these with connected fitness workouts, highlighting the importance of delivering an omnichannel experience.”

Rick Sullivan, Partner at Gainline added “as a leading B2B supplier for the global health and fitness market, we see Wexer as a natural extension of Core’s business model.”

The collaboration will begin with a global roadshow designed to educate and inspire the fitness sector around the need to embrace omnichannel fitness. Exploring the powerful impact that a digital offering has on health club membership sales, up-sales and member retention, the roadshow will support operators with insights not only into why but also how to make the business-critical shift to a sustainable hybrid model.

Financial terms of the transaction are private.

Click here to contact Wexer Virtual via the Australasian Leisure Management Supplier Directory. 

More information on Core Health and Fitness at corehandf.com 

More information on Gainline Capital Partners at gainlinecapital.com