Wexer partners with Motosumo to launch group-fitness heart rate monitoring system

Wexer, the creator of virtual digital fitness solutions, have partnered with Motosumo to launch Wexer Beat, a group heart rate monitoring device powered entirely by smartphones.

With heart rate monitoring becoming increasingly popular as a motivational tool in gyms, it can still be expensive for operators to implement.

Meanwhile, for members, many systems are quite restrictive; even if they have a heart rate monitoring device of their own, it might not be compatible with their gym’s set-up.

This was the rationale for the launch of Wexer Beat. This highly flexible new heart rate monitoring system is brand-agnostic, which brings benefits for operators and end users alike.

For the operator, the key benefit is the cost-effective nature of the solution: Wexer customers can add Wexer Beat to their package for US$76 a month. For that, they receive a fully integrated heart rate monitoring system that can be used in any live and virtual class. Most importantly, Wexer Beat can be activated instantly, at any club. There is no hardware whatsoever. The whole experience is powered by user smartphones and the Wexer/Motosumo service.

Motosumo Chief Executive, Kresten Juel Jensen explains "scalability is a fundamental part of our philosophy, and is one of the reasons we're so excited to partner with Wexer."

As with other HR systems, participants’ heart rates are projected on the big screen at the front of the studio, with colour-coded tiles indicating how hard each member is working. In virtual classes, the tiles sit alongside the class content; in live classes, they fill the screen. Participants can also view their heart rate on their smartphone, should they have this with them.

Continuing on the cost-effective theme, the other benefit for operators is that there’s no commitment to buy a minimum number of belts from Wexer. In fact, as an agnostic system, Wexer Beat works with any brand of heart rate belt. Should operators wish to sell belts to members, they can source any brand they choose.

This is a clear benefit for members too: if someone already has a heart rate device, there’s no need to buy another one just to be compatible with the system their gym has chosen. Provided their existing device has an open Bluetooth signal, it will work with Wexer Beat. This ensures all their data sits in one place for ease of reference - and that this central repository is the one chosen by them.

Wexer Chief Executive, Paul Bowman concludes “we believe exercise data should be available to all with as few obstacles in the way as possible. Wexer Beat is therefore heart rate monitoring as it should be: low-cost, reliable, flexible and highly accessible.”

Click here to contact Wexer Virtual via the Australasian Leisure Management Supplier Directory.

For more information on Motosumo go to www.motosumo.com