Wexer makes key appointments to drive Asia-Pacific growth

Following a strong growth phase in 2017, and with ambitions for significant ongoing growth in 2018 and beyond, digital fitness specialist Wexer has created a number of new roles to further expand and enhance its team.

Joining Wexer Asia Pacific is Ryan Hogan, who joins from Australian Fitness Network where he served as Chief Executive from 2011 to 2017, and more recently as a consultant.

Having joined Network in 2006 as Membership and Sales Manager, in heading the organisation, Hogan was responsible for a team of 22 staff serving more than 10,000 members across Australia, New Zealand and south east Asia. Best known for its annual FILEX fitness convention, Australian Fitness Network also provides its members with high-quality publications, education and training courses.

The new appointment sees Hogan joining Wexer as Head of New Business APAC – a role about which he is hugely enthusiastic.

He explains “once in a while, an opportunity comes along that has the potential to change your life. From the moment I first spoke to the team at Wexer, I knew this was one of them.

“I’m beyond thrilled and excited to become a part of what I consider to be one of the world’s leading fitness industry brands and look forward to contributing to Wexer’s growth in the Asia Pacific region.”

Meanwhile Daniel Waide, previously Wexer’s Vice President Americas and Australasia, has been promoted to the new role of Chief Commercial Officer as a result of which a new head of Business Development for the Americas and Australasia will now be recruited.

Commenting on this role, Waide advises “as the Wexer business continues to grow - not only the team but also our product portfolio - we want to ensure that all departments stay true to the company’s ultimate goal: maintaining a customer-centric approach across everything we do.

“That goal will lie at the heart of my new role, with its core focus on enhancing the customer experience across all facets of our business.”

These new appointments come off the back of a notable year for Wexer, not least with the acquisition of London-based mobile app development company CFL (Connected Fitness Labs) in October 2017.

This deal saw CFL’s expert team – Jamie Foggon, Alex Williams and Shelley Hogan – join the growing ranks of Wexer to oversee the continued evolution of Wexer Mobile.

Wexer has also recently signed a partnership agreement with Beachbody that will see the global fitness brand’s trusted digital programs offered to fitness clubs worldwide.

Through collaborating with Beachbody, gym-goers will be able to experience select workouts from the extensive Beachbody On Demand library, Beachbody’s fitness streaming service. Customers will get a taste of Beachbody’s newest programs, including CORE DE FORCE, an MMA-style workout, Three-Week Yoga Retreat, yoga instruction for beginners, and SHIFT SHOP, a three-week ramp-up program combining cardio and strength training. Additionally, customer favourites like workouts from the P90X series with Tony Horton and Insanity series with Shaun T. will be available. 

Click here to contact Wexer Virtual via the Australasian Leisure Management Supplier Directory. 

Images: Ryan Hogan (top) and Wexer's new Beachbody partnership (below).

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10th August 2017 - FITNESS FIRST ASIA PARTNERS WITH WEXER TO DELIVER NEW DIGITAL MEMBERSHIP 

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5th March 2017 - FOUR DAYS OF BUSINESS EXPERTISE TO BE SHARED AT FILEX 

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2nd August 2016 - TONY DE LEEDE PARTNERS WITH WEXER VIRTUAL TO LAUNCH MOVE 123 FITNESS CONTENT PROVIDER