Wexer's ClubVirtual acquisition to create virtual fitness giant

UK based fitness technology company Wexer has announced the acquisition of Dutch based ClubVirtual in a move that aims to create an industry leader in virtual fitness.

With virtual installations in more than 40 countries, the acquisition will leverage Wexer’s pioneering virtual fitness products, with ClubVirtual’s well-known brand in Europe.

Explaining that Wexer’s mission will remain the same after the acquisition, to make world-class exercise accessible to more people through technology, Chief Executive Paul Bowman says that this acquisition is part of the overall growth strategy.

Bowman stated “over the past eight years, we have been able to secure a very strong market position across all continents.

“Predominantly by helping operators transform dead studio space into active space through the use of virtual classes.

“Now, we are additionally helping clubs expand outside their four walls through streaming and mobile technology. This acquisition will allow us to empower more club groups faster when it comes to creating digital ecosystems to engage their members.”

Bowman sees that the fitness industry is undergoing a period of intense change that is rapidly redrawing the competitive landscape and breaking down barriers between brick-and-mortar and technology.

Through a number of strategic partnerships as well as constantly developing products and services, both Wexer and ClubVirtual have successfully helped club groups operate more effectively in this new and more technology-centric market.

ClubVirtual Chief Executive Laurens de Kock added “the thinking between our two companies is very aligned and becoming part of Wexer is a great next step for us as well as an incredible opportunity for our clients.

“We really look forward to continuing to support key operators in their endeavours to be of value to their members 24/7 through the use of technology, and excited to be on the forefront of this transformation of our industry.”

ClubVirtual will continue to operate their company to produce high quality virtual fitness content, which will continue under the ClubVirtual consumer facing brand.

Click here to contact Wexer Virtual via the Australasian Leisure Management Supplier Directory. 

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