NovoFit joins global distributor network for Eleiko weights brand

NovoFit has announced that it has joined the global distribution network for Eleiko, the worldwide leader in international weightlifting, powerlifting and strength products.

A statement on the partnership advises “NovoFit joins the Eleiko distributor network to better support the needs of facility owners, operators and lifters in Australia with best-in-class strength solutions.

“NovoFit and Eleiko are strongly aligned in their commitment to delivering innovation, design, quality, performance, and most importantly, an outstanding experience to customers.”

Commenting on NovoFit joining the Swedish-based company’s global distributor network, Eleiko International Sales Manager, Richard Gonsalves added “we are excited about our relationship with Novofit. They are an ideal partner to support Eleiko and bring our range of free weight and strength products to their extensive customer base with a shared emphasis on performance training and service.”

Based in the Swedish city of Halmstad, Eleiko has been a worldwide leader in international weightlifting, powerlifting and strength and conditioning communities for over 60 years.

Certified by the International Weightlifting Federation, the International Powerlifting Federation and Para-Powerlifting federations, Eleiko products have been delivered to more than 180 countries and are often seen at the world’s largest championships and in the most respected strength training facilities.

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