EEAA welcomes opening of expanded Melbourne Convention and Exhibition Centre

The Exhibition and Event Association of Australasia (EEAA) has welcomed the opening of the Melbourne Convention and Exhibition Centre’s expansion and its status as Australia’s largest convention and exhibition space.

Opening on Sunday (8th July), the $205 million expansion results in a 25% increase in event space, adding 20,000 metre², taking MCEC’s total size to 70,000 metre².

One highlight of the expansion is the Goldfields Theatre, a 9000 metre² multi-purpose event space with a retractable 1000 seat theatre. Other spaces include new exhibition halls, the Eureka meeting rooms, an outdoor terrace area, Sovereign Room banquet space and Goldfields Café and bar.

EEAA Chief Executive, Joyce DiMascio, says that the expansion will add further capacity and flexibility for both national and international clients, commenting “the increased event space is anticipated to attract more events to Australia and improve our business events competitiveness.

“Around the country State Governments are all being asked to consider the venue requirements for the business events sector in the future.

“This latest investment by the Victorian Government will help the exhibition and events industry enormously and demonstrates the State’s continued recognition of business events as a driver of the Victorian economy.

“It is an exciting time for MCEC and we look forward to working closely with them to leverage their expansion as an opportunity for the industry.”

Images: MCEC’s new Goldfields Theatre (top) and EEAA Chief Executive Joyce DiMascio (below).

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