Australasian Leisure Management
Jul 24, 2017

MCEC announces fifth consecutive record-breaking year

The Melbourne Convention and Exhibition Centre (MCEC) has welcomed record-breaking end of financial year results for the fifth consecutive year recording a total operating revenue of $80.1 million and almost $1 billion in economic impact.

More than two million visitors passed through MCEC’s doors attending the 1,026 events staged in 2016/17, including 75 national and international conventions and 77 exhibitions that drew more than 867,700 registered business event delegates to the venue.

Concert and entertainment events saw the greatest growth, increasing by more than 50% on the previous financial year, due to a popularity rise in MCEC’s Plenary as its own stand-alone concert venue.

MCEC Chief Executive Peter King said the centre’s professionalism, maturity and capability helped achieve this financial growth, stating “our focus has been on our customers and ensuring we can continue to deliver, innovate and adapt to meet their current needs, whilst having the foresight to help them plan for their future events too.

“Credit is due to our hard-working and dedicated MCEC team, who have welcomed numerous changes as we adapt our business for the future, all while maintaining our award-winning event delivery and service.

“Our business is going through an exciting period of growth,” said King. “Our infrastructure is expanding, our employee numbers are increasing, and our customer list is growing. But it’s what’s to come that is even more exciting, especially considering the impact it will have on Victoria’s wider economy.”

Set to be completed in the middle of 2018, MCEC’s expansion project is expected to deliver close to a 70% increase in revenue by 2022, with over 35 events already booked in for the new multi-purpose event space.

King added “the next 12 months will be spent ensuring we are ready for the opening of our expanded space, in which we are anticipating a 10% increase in our workforce to deliver a 19% increase in event numbers.”

Images: The Good Friday Appeal 2017 attracted more than 95,000 people to MCEC.

18th July 2017 - UNGERBOECK CONTINUES BACKING OF VENUE MANAGEMENT ASSOCIATION YOUNG ACHIEVER AWARD

8th July 2017 - MCEC CHIEF EXECUTIVE APPOINTED TO AIPC BOARD 

7th July 2017 - FORMER VICTORIAN PREMIER JOHN BRUMBY TO CHAIR MELBOURNE CONVENTION AND EXHIBITION TRUST

3rd May 2017 - MCEC SECURES TWO MAJOR ACCOLADES AT MEA AWARDS 

20th December 2016 - MCEC APPOINTS NEW SENIOR MANAGER OF OPERATIONS 

30th May 2016 - MELBOURNE CONVENTION AND EXHIBITION CENTRE TO BENEFIT FROM $205 MILLION EXPANSION 

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