Cultural Attractions of Australia looks to entice business events to member venues

Cultural Attractions of Australia (CAAA), which brings together 18 cultural attractions that celebrate Australia’s diverse ethnic, historic, cultural and sporting influences, is promoting their activities and venues to the business events industry.

CAAA includes venues such as Tasmania’s Port Arthur Historic Site and Museum of Old and New Art (MONA), the Melbourne Cricket Ground, National Gallery of Victoria in Melbourne and Arts Centre Melbourne in Victoria and the Sydney Opera House.

Member attractions offer a range of signature experiences including yoga sessions on the Adelaide Oval’s Western Stand rooftop, High Tea at Australia’s Parliament House in Canberra, ‘wing walking’ at the Qantas Founders Museum in Longreach, dining beneath the immense skeleton of a 124-year-old blue whale at Western Australia’s WA Museum Boola Bardip, cruising on Sydney Harbour aboard the Edwardian steam yacht Ena or sailing on one of the world’s rarest replica tall ships, the Duyfken.

From an Indigenous perspective, the Queensland Art Gallery & Gallery of Modern Art offers the brand-new First Artists Cultural Experience which is specifically designed for groups.

Explaining its aim to attract business events, CAAA Executive Officer, Annabel Sullivan stated “we’re delighted to be ramping up our promotional activity in the business events sector.

“We believe our members and the venues and experiences they represent are a perfect fit for business events and deliver a range of inspiring and refreshingly new options for planners who seek to deliver events with impact.”

Image: Adelaide Oval's RoofClimb Experience is among the Cultural Attractions of Australia offerings.