Arts Centre Melbourne campaign showcases the value of the performing arts to the community

Looking forward to its reopening as Victoria’s lockdown measures ease, the Arts Centre Melbourne has launched a new storytelling campaign showcasing the importance of the performing arts.

Together Experiences, an emotive series of short films created pre-COVID by Melbourne-based agency, Brands to life® shines a light on the unique and positive impact of the performing arts on the state’s diverse community.

The first three films focus on three individuals whose lives have been significantly impacted by the performing arts and Arts Centre Melbourne.

Choreographer Stephanie Lake discusses the creation of her large-scale work Colossus, an Arts Centre Melbourne commission and a lifelong dream to create a work exploring the complex unison and wild individuality of humans.

Lake comments “there’s no question we’re in troubling times. There’s incredible division. A single leaf is interesting, but thousands of leaves moving in the wind is breathtaking.”

Together Experiences also includes Lauren Hayes, who was born blind, explaining how audio description makes her theatre experience complete while Thomas Smith talks about Arts Centre Melbourne’s Tech Connect Regional Training Program which allowed him to pursue his dream of working in theatre from his home in Swan Hill.

The Together Experiences film series will be shared over nine weeks and lead into the time when Arts Centre Melbourne can begin welcoming artists back to its stages and audiences to its venues. The films will be shown through a digital media campaign as well as on Arts Centre Melbourne’s website and venue’s digital screens.

Commenting on the initiative, Arts Centre Melbourne Chief Executive, Claire Spencer stated “since we closed our doors last year, COVID-19 has separated us: artists and arts workers from stages, audiences from venues.

“These films speak directly to our role as Victoria’s arts centre - a gathering place connecting all Victorians with the art that inspires them, and artists, makers and presenters with the stages where they belong.”

Main image courtesy of Arts Centre Melbourne.