News: Marketing
Global sports agency Performance54 rebrands to ‘54’ to drive innovation
Global sports agency, Performance54 has rebranded to ‘54’ signalling an intent to drive more forward-thinking initiatives. The adoption of a new brand strategy and identity,...
Jun 23, 2024
Sport /
Marketing
Phillip Island Leisure Centre wins at ARV awards
Phillip Island Leisure Centre took out the top honours as Facility Management of the Year of its category at the 2024 Aquatics and Recreation Victoria (ARV) Awards presented at...
Jun 23, 2024
Marketing /
Safety /
Education /
Recreation /
Aquatics
Anti-Corruption Commission will not investigate Tourism Australia expenses scandal
The National Anti-Corruption Commission (NACC) has confirmed it will not launch a probe into three staff at Tourism Australia who were sacked for charging the organisation for...
Jun 23, 2024
Marketing /
Tourism /
Legal /
Finance /
Government
WorkSafe Victoria continues to support country AFL through 2024 funding program
All AFL Victoria country football and netball clubs are once again eligible to benefit from the WorkSafe Club Safety Fund, which returns in 2024. Country football clubs...
Jun 21, 2024
Sport /
Marketing /
Safety /
Recreation
Surf Life Saving Iron Series secures Shaw and Partners as new naming rights sponsor
Surf Life Saving Australia has secured Shaw and Partners Financial Services as the new naming rights sponsor for the Surf Life Saving Iron Series. The new naming rights deal...
Jun 21, 2024
Events /
Sport /
Marketing /
Finance /
Aquatics
Xplor Gym promotes guide to fitness studio member retention
Gym management software platform Xplor Gym is promoting a guide to help boutique fitness studios with their marketing. Compiled by Mariana Tek, which has been integrated into...
Jun 20, 2024
Marketing /
Technology /
Fitness
YMCA Victoria facilities complete migration to PerfectGym
Perfect Gym Solutions - Australia and New Zealand has announced that with the Warragul Leisure Centre and Numurkah Aquatic and Fitness Centre having transitioned to PerfectGym...
Jun 20, 2024
Marketing /
Recreation /
Technology /
Aquatics /
Fitness
BlueBet Stadium to return to Penrith Park naming for Panthers final season 2024 home game
The Penrith Panthers will pay tribute to their traditional home ground by re-naming the venue Penrith Park - its pre naming rights name - for its Round 27 NRL match against the...
Jun 19, 2024
Sport /
Marketing /
Venues
La Trobe University investigates effectiveness of violence against women campaign at 2018 Commonwealth Games
A paper published this week in international journal 'Event Management', reveals the findings of La Trobe University researchers who investigated the Gold Coast 2018...
Jun 19, 2024
Events /
Sport /
Marketing /
Safety /
Arts
Eden Park named Venue of the Year and Event of the Year at international TheStadiumBusiness Awards
Auckland’s Eden Park has been named the winner of two categories at the 2024 TheStadiumBusiness Awards presented overnight in the United Kingdom, securing the Event of the Year...
Jun 18, 2024
Events /
Sport /
Marketing /
Venues /
Entertainment
Swinburne University of Technology extends partnership with Richmond Football Club
Swinburne University of Technology has extended their longstanding partnership Richmond Football Club for a further four years until at least the end of 2028. Swinburne will...
Jun 18, 2024
Events /
Sport /
Marketing /
Education
Alta Global Group teams up with former UFC Fighter Jessica-Rose Clark
As part of a goal to engage 640 million mixed martial artist fans globally, Alta Global Group, the NSW-founded technology company dedicated to transforming the landscape of...
Jun 17, 2024
Sport /
Marketing /
Technology /
Fitness
Swimming Australia partners with global sports agency SPORTFIVE
Swimming Australia has entered into an exclusive multi-year commercial rights representation agreement with leading global sports agency SPORTFIVE The agreement will see...
Jun 17, 2024
Events /
Sport /
Marketing /
Finance /
Aquatics
AIA Asian life insurance group launches new brand campaign ‘Rethink Healthy’
Seeking to challenge stereotypes and narrow depictions of health in Asia and calls for new definitions of health that will encourage more people to live healthier, the AIA Group...
Jun 17, 2024
Marketing /
Wellness /
Fitness /
Insurance
Cairns Regional Council strikes new sponsorship deal with NBL's Taipans
The Cairns Taipans have announced that it has secured a two-year sponsorship extension from Cairns Regional Council. A sponsor of the NBL team since 2010, the Council says it is...
Jun 16, 2024
Sport /
Marketing
Vicsport announces 2023 Victorian Sport Awards winners
The 2023 Victorian Sport Awards have this week been presented to winners across 18 categories. Presented by the Victorian Government and Vicsport on Wednesday evening at Marvel...
Jun 13, 2024
Sport /
Marketing /
Recreation
BFT secures APAC Franchise of the Year award at Beyond Activ Summit
On a night dominated by Australian-based businesses, BFT has been announced as the winner of the 2024 APAC Franchise of the Year award at the annual Beyond Activ Awards....
Jun 13, 2024
Marketing /
Retail /
Fitness
Basketball Australia and Foot Locker announce new partnership
Basketball Australia and Foot Locker have entered into a new partnership that will see the global footwear and apparel retailer join as a major partner of the Australian men’s...
Jun 13, 2024
Sport /
Marketing /
Retail
Beyond Activ Awards of Excellence presented in Singapore
Winners of Beyond Activ’s 2024 Awards of Excellence have been announced and celebrated during the Beyond Activ World event in Singapore overnight. Presented last evening, the...
Jun 12, 2024
Marketing /
Wellness /
Fitness
AVisual Productions unveils rebranding which aligns with its four pillars
AVisual Productions, an Australian audio-visual production company, has rebranded to align with its fundamental pillars: reliability, creativity, partnership, and collaboration....
Jun 12, 2024
Marketing /
Venues /
Technology /
Entertainment /
Fitness
Cronulla Sharks look for new stadium naming rights partner
The NRL’s Cronulla Sharks are seeking a new naming rights partner for their home venue, currently known as the PointsBet Stadium. In 2019, Australian Stock Exchange listed...
Jun 12, 2024
Sport /
Marketing /
Venues
Tourism WA launches global destination brand ‘Walking On A Dream’ in China
Tourism Western Australia launched its Walking On A Dream tourism campaign in China today - with billboards in prime locations across major cities including Shanghai and...
Jun 10, 2024
Marketing /
Tourism
Groundbreaking Symposium to discuss changes needed for mountain biking’s continued growth
Aiming to bring together professionals, enthusiasts, and stakeholders from the mountain biking community, the 2024 MTB Symposium is to be held in the southern NSW town of...
Jun 10, 2024
Marketing /
Tourism /
Safety /
Recreation
OGIO becomes an Official Partner of Australian golf’s national bodies
With a product range that includes travel bags, backpacks, golf bags, chill coolers and travel covers, OGIO has become an Official Partner of all three of Australian golf’s...
Jun 10, 2024
Marketing /
Retail /
Golf