Australasian Leisure Management
Oct 26, 2017

Aquatics and recreation deemed key wellness contributor by Belgravia Health and Fitness Australia

Aquatic, recreation and sport activities are to be formally recognised as key contributors to better fitness outcomes as a result of Belgravia Health and Leisure Group’s new Fitness Australia membership, the peak fitness industry association.

Belgravia Health and Leisure Group’s General Manager Corporate Services, Alex Lord has announced the Group’s aquatic, recreation and sports facilities will benefit from the new membership agreement, in the same way as the Group’s fitness businesses, Genesis Fitness, Belgravia Leisure and Coaching Zone.

Lord explained “more than 4,500 staff and 160,000 members at Belgravia Health and Leisure Group’s 150 swimming centres, sports stadiums, golf courses, health clubs and fitness franchises across Australia will benefit from our Fitness Australia membership agreement.

“We believe it is important that Australians understand the important role all recreational activities outside of the gym have in the pursuit of personal health and wellbeing.”

The new membership will see Belgravia Health and Leisure Group’s workforce gain access to specialist industry training, career development and professional services, while members will have access to better private health fund rebates where applicable.

Lord added “depending on a member’s health insurer, they could be entitled to a rebate not only for a gym membership, but also a golf or swim membership.”

Belgravia Health and Leisure Group’s independent business owners (IBOs) and franchisees now have access to Fitness Australia’s industry leading business management and recruitment resources, including a new-look online Business Hub and podcasts, to grow their businesses and inspire their local staff.

Welcoming Belgravia Health and Leisure Group as a business member and applauding their commitment to quality, standards and best practice that underpins the peak national fitness body, Fitness Australia Chief Executive Bill Moore stated “we are delighted to build closer ties with such a significant industry player as Belgravia Health and Leisure Group and look forward to providing support and representation to the group.

"We believe their membership shows enormous foresight and leadership with their proactive participation in the industry changing issues that face all fitness and leisure businesses.”

A statement from Belgravia Health and Leisure Group and Fitness Australia described Belgravia’s activities as “non-traditional” wellness activities.

Belgravia Health and Leisure Group’s is part of the Belgravia Group, an Australian owned and operated private group of companies. Starting in 1990, Belgravia Health and Leisure Group owns Belgravia Leisure, Genesis Fitness, Coaching Zone, Ninja Parc and NovoFit.

Images: Melton Swim School, located in Genesis Fitness Melton (top) and Ninja Parc, Cooks Hill, NSW (below).

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16th August 2017 - GENESIS FITNESS MELTON’S SWIM SCHOOL WINS LIFE SAVING VICTORIA AWARD

12th August 2017 - FITNESS AUSTRALIA’S BILL MOORE EXPLAINS BENEFITS OF AUSTRALIAN REGISTER OF EXERCISE PROFESSIONALS

1st August 2017 - BELGRAVIA LEISURE ANNOUNCES AUSTRALASIAN FACILITY OF THE YEAR AWARD 

5th June 2017 - FITNESS AUSTRALIA BRINGS INDUSTRY STAKEHOLDERS TOGETHER ON KEY ISSUES 

29th May 2017 - NEW MUSIC LICENCING BODY PROPOSES ‘SIMPLIFIED’ SCHEME FOR EXERCISE PROVIDERS 

28th April 2017 - THE FITNESS GENERATION AND SUMMIT FITNESS EQUIPMENT COMBINE TO FORM NOVOFIT

27th April 2017 - FITNESS AUSTRALIA INTRODUCES NEW APP, ACCREDITATION PROGRAM AND AWARDS AT FITNESS SHOW SYDNEY

20th April 2017 - COMMUNITY DEVELOPMENT APPOINTMENT A STEP TOWARDS NEW DISABILITY AND DIVERSITY INITIATIVES

24th March 2017 - FITNESS INDUSTRY BENEFITS FROM DECLINE IN SPORT PARTICIPATION 

6th March 2017 - BELGRAVIA GROUP ACQUIRES COMMUNITY SPORTS CAMPS

10th August 2016 - GENESIS FITNESS LAUNCHES THE COACHING ZONE AS ‘THE FUTURE FOR GROUP FITNESS’

23rd December 2015 - GENESIS OFFERS NEW FITNESS FRANCHISES AND AREA DEVELOPMENT OPPORTUNITIES

28th March 2015 - MORE GENESIS FITNESS CLUBS MOVE TO 24/7 OPENING 

19th November 2010 - FORGET LEISURE: FOCUS ON THE EXPERIENCE INDUSTRY

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