WhiteWater and Life Floor enter exclusive agreement to deliver non-slip cushioned surfaces

Leading waterpark supplier WhiteWater West has announced a partnership with Life Floor to deliver Life Floor’s patented flooring system to aquatic facilities around the world.

Announced this week at the Asian Attractions Expo in Hong Kong, WhiteWater’s President and Chief Executive Geoff Chutter explains “the partnership further confirms WhiteWater’s designs and offerings as the safest in the industry.”

Life Floor’s foam-rubber flooring system significantly reduces slips and falls, one of the top causes of injuries in aquatic facilities and waterpark injuries, as with Life Floor, when a fall does occur, bumps and bruises are minimised.

Life Floor Chief Executive Jonathan Keller comments “working with WhiteWater, the market leader, was an obvious choice to access a wider market, but we’ve also found that the missions which drive our companies are very aligned.

“Both companies are single minded about delivering fun safely with the highest quality products available. I think I can speak for all of us when I say that we are excited by the opportunities that this agreement represents.”

Chris Biancofiore, the Product Manager for WhiteWater’s wide range of interactive water play products and attractions, explains that “on Life Floor, kids feel safer and freer to push their boundaries without the fear of getting hurt … simply put, they play differently.

“The forgiving surface isn’t abrasive, so it’s soft on bare feet and won’t skin knees. As a result, the only tears will come from when they’re told it’s time to leave the park.”

While Life Floor’s non-slip ‘soft fall’ is its biggest benefit, its quality manufacturing also makes it incredibly durable. The completely waterproof tiles will not absorb water or other liquids and last as long underwater as they do above water. Its closed-cell construction does not support the growth of microbes. Virtually impossible to stain, it’s more resistant to chlorine and UV exposure than other rubber composite products on the market, making Life Floor not just a safety choice, but an economical one as well.

Click here to contact Life Floor (AUS & NZ) via their entry in the Australasian Leisure Management Supplier Directory.

Images: Life Floor as installed at the newly opened splash pad at Australia Zoo (top) and  at the Julia Creek Swimming Pool in North Queensland (below).

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