Virgin Active invests $5 million to transform Singapore clubs

Virgin Active has announced an investment of almost $5 million in Singapore clubs, transforming them into holistic wellness havens with new equipment, specialist programmes, and exclusive Fitness Therapy Zones.

New equipment across Virgin Active clubs include a range of equipment from Technogym’s Pure Line for its ergonomic design and exceptional durability.

Also on offer to members are Rogue Echo Bikes, Glute-Ham Developers (GHD), Concept 2 SkiErgs, and Concept2 RowErg®.

Demonstrating a strong commitment to Southeast Asia, this significant investment underscores Virgin Active’s dedication to providing cutting-edge fitness and wellness experiences, positioning itself as a leading global premium wellness brand in Singapore and the broader region.

Julien Bera, Country Director Singapore and Thailand at Virgin Active shares “the traditional gym as we know it is no longer relevant. The future of the industry requires us to go beyond creating spaces for fitness, and transforming them into holistic hubs where one’s needs across all facets of life are met.

“This belief lies at the heart of our investment, which signifies our unwavering dedication in creating a personalised holistic experience where every visit becomes a journey towards a healthier, more balanced life. Virgin Active is here to provide social wellness clubs; setting a standard where one’s fitness, wellness and social experience is holistic and is not seen together anywhere else in the market.”

Rue She, Head of Product, Southeast Asia added “as the leading premium wellness brand, we continually seek to disrupt the industry with innovations to provide both specialised boutique experiences and a full suite of fitness and wellness features that leave our members spoilt for choice. Through our wide array of offerings, we aim to elevate each individual’s wellness journey and trailblaze a new era of gym culture in a way that only Virgin Active can.”

The transformation of Virgin Active’s Singapore clubs into holistic wellness havens will see members offered experiences including exclusive access to premium devices from Hyperice - a leading provider of innovative technology for the recovery, mobility, and improved performance of muscles and joints.

Singapore clubs will also include newly renovated spaces for GRID, its proprietary and specialist offering for high-intensity interval training (HIIT) programme.

Virgin Active’s Singapore Fitness Trends Study 2024 revealed that people in Singapore prioritised recreational spaces (73%), wellness programmes (71%), and community-focused social bonding activities (60%), as well as the freedom and flexibility offered by gyms.

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Image. Credit: Technogym