Australasian Leisure Management
Aug 6, 2014

Top Tourist Parks of Australia appoints new chief executive

Top Tourist Parks of Australia (TTPA), Australia’s largest tourist park marketing and member service organisation, has appointed Stuart Livingstone as its new Chief Exectuive.

Livingstone departs the Caravan and Camping Industry Association of South Australia, where he has been Chief Executive for the past 10 years. In this role, he successfully managed the SA Trade Division and worked in partnership with Caravan Park Associations across Australia on several national committees and special projects.

The TTPA group, headquartered in Adelaide, has over 210 Member Parks across Australia, and in excess of 100,000 traveller club members. This pivotal role will ensure effective operational and financial management and build upon the established strong brand reputation of Top Tourist Parks.

Explaining the appointment, TTPA Chairman Richard Davis said Livingstone would continue the established work of building relationships with key stakeholders, including Member Parks, customers, government authorities and industry bodies. 

Davis stated “Stuart has an established leadership track record in the caravan and camping industry, hospitality, tourism and service industries with a real commitment to quality customer service

“He has led the Caravan and Camping Industry Association of SA through sustainable growth whilst establishing a trusted reputation and brand loyalty with particular skills in marketing, strategy development and online promotions that will build our national member growth.

“The industry is growing and we will reinforce TTPA as a leader in the national and international marketplace. Our business is not just about Australians traveling our great land, but also attracting the international adventure and lifestyle tourist market to share the experience of travelling on a sensible budget and meeting real Australians along the way.

“Our business aims fit with Federal and State Government tourism plans around the nation and we look forward to working with them to build our industry to support its many thousands of employees.”

Looking forward to his new role, Livingstone added “the Top Tourist Parks of Australia brand is incredibly strong throughout Australia, and our passionate and professional TTP endorsed caravan park owners and managers are the backbone of this strong market position.

“Expanding the national network of TTPA endorsed parks throughout Australia and further developing brand loyalty with TTPA club members are high priorities. I’m very excited to be part of such a progressive and member centric organisation.”

Livingstone believes stakeholder involvement is paramount in building TTPA beyond a beautiful destination and into a multifaceted travelling companion, adding “a desire to create family memories and traditions is driving a resurgence in caravan and tourist park holidays, with parents keen to spend time with their children in traditional holidays away from iPads and Smartphones.”

Livingstone is an industry nominee as a Board Member of the South Australian Tourism Industry Council, a multiple winner in SA Tourism Awards in Tourism Marketing and has recently developed a new national caravan and camping industry member endorsement and consumer activation brand to be rolled out in 2015.

He replaces popular retiring Chief Executive Bill Pycroft.Top Tourist Parks of Australia (TTPA), Australia’s largest tourist park marketing and member service organisation, has appointed Stuart Livingstone as its new Chief Exectuive.

Livingstone departs the Caravan and Camping Industry Association of South Australia, where he has been Chief Executive for the past 10 years. In this role, he successfully managed the SA Trade Division and worked in partnership with Caravan Park Associations across Australia on several national committees and special projects.

The TTPA group, headquartered in Adelaide, has over 210 Member Parks across Australia, and in excess of 100,000 traveller club members. This pivotal role will ensure effective operational and financial management and build upon the established strong brand reputation of Top Tourist Parks.

Explaining the appointment, TTPA Chairman Richard Davis said Livingstone would continue the established work of building relationships with key stakeholders, including Member Parks, customers, government authorities and industry bodies. 

Davis stated “Stuart has an established leadership track record in the caravan and camping industry, hospitality, tourism and service industries with a real commitment to quality customer service

“He has led the Caravan and Camping Industry Association of SA through sustainable growth whilst establishing a trusted reputation and brand loyalty with particular skills in marketing, strategy development and online promotions that will build our national member growth.

“The industry is growing and we will reinforce TTPA as a leader in the national and international marketplace. Our business is not just about Australians traveling our great land, but also attracting the international adventure and lifestyle tourist market to share the experience of travelling on a sensible budget and meeting real Australians along the way.

“Our business aims fit with Federal and State Government tourism plans around the nation and we look forward to working with them to build our industry to support its many thousands of employees.”

Looking forward to his new role, Livingstone added “the Top Tourist Parks of Australia brand is incredibly strong throughout Australia, and our passionate and professional TTP endorsed caravan park owners and managers are the backbone of this strong market position.

“Expanding the national network of TTPA endorsed parks throughout Australia and further developing brand loyalty with TTPA club members are high priorities. I’m very excited to be part of such a progressive and member centric organisation.”

Livingstone believes stakeholder involvement is paramount in building TTPA beyond a beautiful destination and into a multifaceted travelling companion, adding “a desire to create family memories and traditions is driving a resurgence in caravan and tourist park holidays, with parents keen to spend time with their children in traditional holidays away from iPads and Smartphones.”

Livingstone is an industry nominee as a Board Member of the South Australian Tourism Industry Council, a multiple winner in SA Tourism Awards in Tourism Marketing and has recently developed a new national caravan and camping industry member endorsement and consumer activation brand to be rolled out in 2015.

He replaces popular retiring Chief Executive Bill Pycroft.

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