TEG’s Ticketek and Spotify announce new partnership

Entertainment giant TEG has announced that its Ticketek live event ticketing brand has become a ticketing partner for Spotify’s Live Events Feed.

This partnership provides Spotify music fans with direct access to the latest Ticketek events through Spotify’s platform by enhancing the convenience and accessibility of live event discovery when using the app.

Announcing the link, Ticketek’s Managing Director, Cameron Hoy (pictured) stated “Ticketek is thrilled to be joining forces with Spotify on this partnership.

“Both organisations are global leading technology and data driven businesses that exist to connect fans with their favourite artists. With this partnership, Ticketek and Spotify, will fuel artist discovery and bring fans one step closer to their favourite artists, creating a seamless ticket purchase experience.

At Ticketek we believe nothing beats the live experience and this alignment will ensure Australian music fans have every opportunity to see their favourite artist when they are touring locally.”

The partnership will see Australians presented with personalised recommendations for upcoming shows based upon their unique taste profile. Designed to make it even easier for Australian music fans to purchase tickets, the link delivers event information to fans fan at the right moment.

Rene Volker, Spotify Senior Director of Live Events added that “Spotify is very excited to be adding Ticketek to its Live Events Feed in Australia, in order to continue growing the company’s global strategy of diving headfirst into concert discoverability.”