Marriner Group selects Ticketek to provide ticketing and data analytics solutions for their theatres

Ticketek has announced it has been selected to provide ticketing, technology, marketing, data and insights solutions to Marriner Group under a long-term partnership signed today.

Marriner Group is the proprietor and custodian of Melbourne’s prized heritage theatres, the Princess Theatre, Regent Theatre, Comedy Theatre and Forum Melbourne, which have hosted many of the greatest performers in musical theatre under Marriner’s more than three decades as custodian. Marriner Group currently hosts hit musicals such as Harry Potter and the Cursed Child, Moulin Rouge! The Musical and Jagged Little Pill, as well as internationally renowned live music and comedy acts.

Ticketek is part of TEG, Asia-Pacific’s leading ticketing, live entertainment, and data analytics company, which has over 40 years’ experience ticketing the largest live events and venues in Australia, where its technology and research and development teams are headquartered.

Marriner Group and its customers will benefit from Ticketek’s state-of-the-art Ticketing solutions and will also gain access to TEG’s leading edge data insights and marketing research platform Ovation. 

Jason Marriner, Chief Executive of Marriner Group notes “we are absolutely delighted to have chosen Ticketek as ticketing provider for our theatres, which have a long and proud heritage. “Marriner Group selected Ticketek due to its compelling ticketing proposition, its consistent track record of innovation and advanced data and insights capabilities. These will enhance our business and provide our customers with an increasingly seamless purchase and performance day experience.”   

TEG Chief Executive, Geoff Jones advised “we are excited to embark on this new partnership with Marriner Group, which is proprietor of some of the crown jewels of Australian theatre. The Princess, The Regent, Comedy Theatre and The Forum occupy a special place in the heart of Melbournians and theatre goers across Australia.

“This partnership is another signal that Ticketek is emerging from the pandemic stronger than ever with an enhanced position in theatre and the arts.”

Cameron Hoy, Managing Director of Ticketek added “we are incredibly proud to have been selected by the team at Marriner Group to provide Ticketek’s ticketing, marketing and data analytics solutions to these iconic theatres under the Marriner Group banner. Our partnership will see the full suite of Ticketek and Ovation’s capabilities deployed to deliver an enhanced ticket purchasing experience and provide an advanced and fully integrated data analytics and insights platform. We look forward to working closely with the team at Marriner Group as we continue to innovate and evolve our service offering to our partners.”

Image: Harry Potter and the Cursed Child showing at Princess Theatre, Melbourne. Credit Visit Victoria