TEG appoints Luke Bould as Chief Commercial Officer to drive global growth opportunities

TEG has appointed accomplished commercial and marketing executive Luke Bould as their Chief Commercial Officer. 

Bould is responsible for all of TEG’s commercial activity across the Group, working with all the company’s businesses to identify and drive growth opportunities globally. He also oversees TEG’s communications and corporate affairs function.

Bould will operate from TEG’s Sydney office reporting to TEG Chief Executive Geoff Jones. Bould has over 25 years’ experience in sport and entertainment and previously held senior commercial roles at Cricket Australia and was Chief Commercial Officer and Chief Marketing Officer of Football Australia.

Bould is also an experienced non-executive director and has a background in music and filmed entertainment with Polygram in the UK. More recently he founded alacria, where he remains a director.

Jones congratulated Bould and enthused “we are excited to welcome Luke in this vital role as we continue to demonstrate the power of the live experience to connect brands with consumers and generate ROI. Luke is a highly experienced executive with a strong track record of delivering commercial growth, digital innovation and creative deals in sport, events, and music. He is a great addition to our Senior Leadership Team.”

Bould added “I am delighted to join TEG, a great Australian success story that has become one of the world’s top integrated live entertainment businesses. It is an exciting time for TEG, with enormous growth opportunities, so I am looking forward to leading the commercial development of the business.”