Eventbrite teams with Facebook and Spotify to launch new ticket buying facilities

In a development that has the potential to transform the way consumers buy tickets to sport, food, business and music events, Eventbrite has partnered with Facebook and Spotify to launch new event discovery and ticket buying facilities.

The partnership with Facebook, the first of its kind in Australia, lets users buy tickets directly within Facebook without having to leave the site or app.

In the USA, where the integration is already available, events published through organisers' Facebook pages are driving ticket sales and registrations at twice the rate of events that are redirected out of Facebook to a ticketing page.

With the ticket buying process simplified – with fewer pages, new windows and forms to fill in – Eventbrite see that consumers are far less likely to abandon their order, reducing drop-off and increasing organiser revenue.

Introducing the link, Eventbrite Australia General Manager, Phil Silverstone explained “Facebook’s apps are some of the most-used in the world, and meeting consumers where they are already spending a significant amount of their time online is vital for providing a seamless user experience.

“By introducing a distributed commerce model into Australia’s ticketing landscape, Eventbrite is marking a line in the sand that signals a fundamental shift in the industry. We’re bringing an openness to the market that puts the customer at its core: We’re helping event organisers sell more tickets by making them available to purchase where their audiences already are.”

Facebook Events Ticketing Product Manager, Yoav Zeevi, said the company’s primary focus is to make selling tickets easier for its partners like Eventbrite, adding “we’ve had great feedback from our partners that posting on Facebook helps them drive sales and attendance.”

Commenting on the potential of the link, Christian Serrao, Director at Beyond The Valley Music Festival and Pitch Music Festival, stated “Eventbrite’s latest, deep integration with Facebook is a game changer. It brings our checkout to where our fans already are, rather than the other way around. This takes our promotional efforts on Facebook to the next level."

Eventbrite has also announced a new global integration with Spotify which will see the music streaming services recommend Eventbrite events to its 100 million plus listeners based on their music preferences and alongside their favourite artists and albums.

By leveraging Spotify’s music and concert discovery algorithm, the partnership will help music event producers connect with the fans most likely to attend their shows within Spotify's app. 

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