Technogym moves for a better world

Leading international fitness equipment supplier Technogym has announced that over 20,000 people at 176 fitness clubs around the globe participated in its 'Let's Move for a Better World' campaign - Technogym's innovative social initiative to 'donate' physical exercise and promote wellness education in schools.

Thanks to mywellness cloud, the Technogym cloud computing platform, gym goers trained and collected MOVES - Technogym's unit of measure for movement – and share their training online with the community. 

Starting from this unique technology, Technogym launched a global challenge between fitness clubs, to see which would be the most active club in each participating country – measured as the club that collected the most MOVES.

A Technogym statement explained that "the challenge generated a viral enthusiasm" among participating fitness centres, with the organisation of special extended-hours nights, parties, music events and programs in cooperation with local public institutions to motivate members and attract and new customers.

Technogym promoted the latest initiative through a web and social media campaign, including a microsite (www.technogym.com/letsmove) where users could find and access clubs where they could donate their exercise.

In total, 176 facilities from ten countries – including Australia, Benelux, France, Germany, Italy, Japan, the UK, the USA, Spain and Switzerland – participated in the campaign, generating more than 100 million MOVEs in the effort to help their local schools.

Banyule City Council's Watermarc facility was Australia's top 'Let's Move' performer, generating 3,743,464 MOVEs and recognition in the top five performers worldwide.

Commenting on the initiative, Watermarc Health Club Manager Darren Hancock stated "this campaign had the potential for improvement within our health club and its culture between members and personal trainers, cross promotional opportunities for our membership department, involvement from the local school and community as well as the improved culture of customer engagement amongst our members.

"From a club perspective we increased our 'Wellness Key' usage by 600 people by the end of the campaign and the 'average use minutes' from 157 at the begiining to a current of 294 minutes.

"(In addition) our Personnal Training contracts increased by 10%."

Winners in each country that competed were:

1. Australia: WaterMarc – 3,743,464 MOVEs
2. France: Elancia Saint Jacques de la Lande – 1,148,069 MOVEs
3. Germany: Terra-Fitness – 580,845 MOVEs
4. Italy: Officine del Benessere SRL – 5,878,661 MOVEs
5. Japan: Tobu Sports - 545,039 MOVEs
6. The Netherlands: Wellness Centre Terbregge – 2,955,168 MOVEs
7. Spain: IFitness + Bilbao – 2,119,254 MOVEs
8. Switzerland: Lysspark Fitness GmbH – 2,125,896 MOVEs
9. United Kingdom: Bolton Arena – 2,326,515 MOVEs
10. United States of America: Key Health Institute – 4,818,524 MOVEs

In addition, the top 10 performers worldwide will stand to receive special accolades:
1. Italy: Officine del Benessere Seregno – 5,878,661 MOVEs
2. United States of America: Key Health Institute – 4,818,524 MOVEs
3. United States of America: Hancock Wellness Center – 4,675,307 MOVEs
4. Italy: Valeas Club – 3,947,839 MOVEs
5. Australia: Watermarc – 3,743,464 MOVEs
6. Italy: Prime Bologna Tower – 3,619,162 MOVEs
7. The Netherlands: Wellness Centre Terbregge – 2,955,168 MOVEs
8. Italy: Ego Wellness Resort – 2,330,096 MOVEs
9. United Kingdom: Bolton Arena – 2,326,515 MOVEs
10. Switzerland: Lysspark Fitness GmbH – 2,124,897 MOVEs

For more information contact Technogym Australia Pty Ltd on 1800 615 440, E: info.au@technogym.com, www.technogym.com/au

Click here to view the Technogym entry in the Australasian Leisure Management Supplier Directory.  

23rd January 2014 - TECHNOGYM TO INTRODUCE ‘LET’S MOVE FOR A BETTER WORLD’ CAMPAIGN

19th November 2013 - WATERMARC MARKS FIRST BIRTHDAY, CELEBRATES 650,000 VISITS