Sydney Showground enhances event sales and marketing experience with new virtual reality tool

The Sydney Showground has introduced a new interactive 360-degree virtual reality (VR) tour which to bring its precinct and customer experience to life.

Launched at the beginning of the month, the digital tool will provide a unique perspective for Sydney Showground clients, providing a one-stop-shop for all photos, 360-degree videos and fact sheets all while offering a dynamic VR tour of the site.

Designed by Rapturous Media, the interactive tool will take event sales into the new decade, assisting clients and prospects to understand the precinct, venue space, setups, location and functionality.

Sydney Showground Head of Sales, Andrew Roberts says the program will be invaluable to his team, commenting “the biggest challenge in event sales is painting a picture for clients, demonstrating the possibilities; VR allows us to show them.

“By accessing a 360-degree interactive tour, clients can experience the dynamic nature of the precinct through VR and begin to visualise their own event coming to life.

“This means they have an in-depth understanding of the Sydney Showground site before they even pick up the phone. It’s a new era for event sales and marketing.”

Throughout the ‘tour’ clients and prospects will also have the ability to take ‘snapshots’ of the venue to assist with latter planning, snapshots can then be shared or emailed to customers following the interactive experience.

The new experience can be viewed at rapturousmedia.com/clients/sydneyshowground360/

Image shows the Sydney Showgrounf during the 2019 Sydney Royal Easter Show.