Step into Life offers new business opportunities for personal trainers

With personal trainers facing growing obstacles in today’s competitive marketplace, Step into Life is highlighting how it can help emerging professionals get a foothold in the fitness industry.

Step into Life founder Larry Cohen sees that Australian personal training sector currently reflects that of the national economy, explaining "right now, the economy is generally slow and consumer confidence low.

"This means less spending of disposable income and a tougher environment in which to operate a small personal training business."

Despite this, the market leader in group outdoor personal training has data that shows its personal trainers experience above market-average success.

Cohen highlights that:

• The average Step into Life membership is 18-months. By comparison, the majority of other PT services fail to retain clients past six months, according to a 2016 Fitness Australia report.
• The average tenure of a Step into Life business partner is six years. The Fitness Industry Workforce Report 2010-2020 showed the average lifespan of a fitness professional, sole trading business was two years.

To help emerging PTs get a foothold in the fitness industry, Step into Life offers a special start up business package giving new trainers access to 22 years of successful Step into Life branding and proven business systems.

Cohen adds “regardless of the tough economic conditions, Step into Life business owners have traded exceptionally well. And, we are now looking to partner with the next generation of go-getters.

To do this, Step into Life is removing the financial obstacles many trainers face by offering a start up package for just $17,000 with a minimum commitment of three years – normally valued at $40,000.

This includes:

• Induction training and access to the Step into Life brand and Group Outdoor Personal Training system
• A marketing launch package to support new business owners during the first month, followed by ongoing access to proven Step into Life branding techniques and campaigns
• Seven Step into Life programs and more than 400 training plans
• Access to the equipment needed for establishing a PT business
• A variety of member-retention programs created by an expert national marketing team
• Exclusive business territories to operate in.

To engage and inspire new and existing PTs to this new business start-up offering, Step into Life have launched their 'Create Healthier Communities' social media campaign nationally.

Cohen (pictured) explains “we are also pleased to report the average turnover of our business partners for the past 12 months was just over $100,000, and the median was $92,000.

“These are fantastic and consistent figures, and I could not be more proud of every Step into Life business partner.”

Shannon Barry, Step into Life West Lakes, South Australia, business owner, said the national marketing team was instrumental in helping him grow his business since 2009.

Barry advised “they are constantly coming up with methods to attract new members on a national level, but have also developed great resources for us all to use in our local areas.”

Barry’s business facilitates 144 active members with an average membership lifespan of 35 months.

He sees that “there is no secret why we have such a good member retention.

"We simply care about our members and help them focus on what’s important to them regarding their health and fitness.

“They also make life-long friends at the training sessions, this creates a great community feel and keeps everyone coming back.”

Click here to contact Step into Life through their Australasian Leisure Management Supplier Directory listing.

Images courtesy of Step into Life Australia. 

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