Australasian Leisure Management
Oct 17, 2021

Rolling Stone Australia Awards to return in 2022 with live music event series

Aiming to reunite the music industry following extended lockdowns, the Sailor Jerry Rolling Stone Australia Awards will be back for a second year in 2022, with a star-studded party.

Sailor Jerry returns as the headline partner for the awards which were shortlisted for in the Event or Virtual Event of the Year category at the 2021 Mumbrella Publish Awards.

Rolling Stone publisher, The Brag Media, has advised that a free live event series will spearhead the return of live music in the lead up to the awards. The Sailor Jerry Road to Rolling Stone Australia Awards will visit Sydney, Melbourne and Brisbane at the sticky-floored band rooms that punters miss so dearly.

Setting the stage for next year’s Sailor Jerry Rolling Stone Australia Awards, the series will see some of the country’s most exciting, hardworking bands taking to the stage for the first time in months - effectively heralding the long-awaited return of live music.

Poppy Reid, The Brag Media Managing Editor, said the invite-only Sailor Jerry Rolling Stone Australia Awards will take place in Sydney on 30th March, 2022 and added "Honouring and celebrating homegrown artists has never been more important. I am so excited and grateful for the return of the Sailor Jerry Rolling Stone Australia Awards, which will perfectly showcase our commitment to positively impact the Australian music scene.

Lucille Rose-Hopkins, Sailor Jerry Brand Ambassador, said the partnership sees Sailor Jerry going ‘All In’ to support every level of the music industry - from bartenders to barhoppers.

Rose-Hopkins advised “Sailor Jerry is pumped to partner with Rolling Stone Australia to shine a spotlight on the local Australian music scene and give support to an industry challenged in recent times. Sailor Jerry is backing live music in the bar industry all across Australia, ensuring we can connect with one another and unapologetically get back to our roots.”

First announcing the arrival of the awards last year, the highly-anticipated first edition of the event saw artists recognised across five categories, including Best Record, Best Single, Best New Artist, the Rolling Stone Global Award, and the Rolling Stone Reader’s Award.

Some of the biggest artists and bands were up for nomination at the inaugural awards, with the likes of Tash Sultana, Tame Impala, and Midnight Oil all serving as big winners on the night.

Earlier this year, Rolling Stone Australia expanded its brand with the inaugural Sailor Jerry Rolling Stone Australia Awards, and, according to new Roy Morgan data on the national magazine market, Rolling Stone Australia reached 180,000 readers in the year to 30th June 2021, ahead of staple Australian mastheads Golf Digest, Family Circle and Who.

Image: 2021 Sailor Jerry Rolling Stone Australia Awards - Mia Rodriguez performs live     

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