Partners look to develop Goulburn’s motorsports industry

Potential to leverage and expand Goulburn Mulwaree’s motorsport industry emerged as key talking points from a consultation meeting Council held with key groups within the local industry this week.

The meeting included participants from Wakefield Park, Goulburn Motorcycle Club, Goulburn Speedway, Legend Cars and Marulan Driver Training, and came about after Motorsport was identified in the Employment Lands Strategy as an important growth sector.

Debbi Rodden, Goulburn Mulwaree Council’s Economic Development Officer, said the meeting was a great starting point, explaining “it was very positive to get everyone in one room to discuss how the clubs and businesses can collaborate, and how Council might work with industry for the benefit of the wider region.

“I look forward to further progress and continuing to strengthen Goulburn’s motorsport Industry.”

The national value of motorsports was estimated in 2013 to create $2.7 billion in direct output, and has been identified as a strong contributor to the Goulburn Mulwaree economy. Competitors, their families and support crew regularly travel significant distances for events and often stay for longer than a single day, spending time and money in the town and wider region.

Members from each organisation agreed that working together to form a united Goulburn Motorsports Working Group would be beneficial to the clubs and businesses, as well as Goulburn and the wider region.

Council’s Marketing and Events team has also produced an information guideline called ‘Hosting a motorsport event in Goulburn Australia’ and continues to work regularly with groups to facilitate events.

Goulburn Mulwaree Council is nearing completion of a motorsports Industry Research discussion paper with motorsports groups and Locale Consulting. This research will inform the strategic development of this sector via a working group, including marketing activities and process reviews in line with Council’s ‘Easy to do Business With’ objective. 

Image: Representatives from Wakefield Park, Goulburn Motorcycle Club, Goulburn Speedway, Legend Cars and Marulan Driver Training at this week's meeting.

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