Mindbody amplifies engagement with Aria Systems and Aria Data Feed

Aria Systems, the leader in empowering enterprises to accelerate subscription and usage-based revenue growth, has announced that Mindbody, the leading experience technology platform for the wellness industry and an existing Aria Billing Cloud user, has activated Aria Data Feed to extract critical insights from billing data that can be used to measure the impact of marketing programs and inform strategic business decisions.

Aria Data Feed provides an always-on continuous feed of Aria billing and subscription data, integrating with a host of business intelligence, CRM, and AI applications. By feeding billing data into its Snowflake data cloud environment, Mindbody now has increased access to near real-time data for advanced reporting and business process management. The Aria and Mindbody teams worked closely throughout the implementation process to account for multiple use cases and reporting requirements across the business.

Announcing the partnerships, Nate Terrell, Senior Manager, Business Systems for Mindbody, stated “since selecting Aria’s cloud billing platform several years ago, the improvements in our overall billing management processes have helped us integrate new partners, introduce new offerings, and enhance customer experiences.

“As a true data-driven organisation, expanding our engagement to include Aria Data Feed was an obvious choice. Merging near real-time billing data into our broader repository of business intelligence sources gives us more clarity around the impact of promotions and how customers are responding to our offerings.”

Since 2001, Mindbody has been providing online scheduling software services for gyms and workout facilities, as well as other business management solutions for the wellness services industry.

The company selected Aria as part of its digital transformation and business expansion in 2018, leveraging the flexibility of the Aria platform to seamlessly integrate new acquisitions, including ClassPass, a monthly subscription service for fitness classes acquired in 2021.

Aria Systems President and Chief Executive, Tom Dibble added “the decision by Mindbody to expand our relationship by adding Aria Data Feed to the suite of services we are delivering is a direct reflection of our partnership and the trust earned over these last several years.

"By connecting directly into Mindbody's Snowflake instance, we’re enhancing Mindbody’s ability to access all their data and leverage real-time billing data to better serve their customers with new offers and promotions.”