MINDBODY part of investment group backing active living platform Fitt

Fitt, a USA-based location-based platform that connects people to healthy living experiences across fitness, food, outdoors, and events, has this week announced a successful funding round led by Mountain State Capital that includes participation from Riverfront Ventures and MINDBODY, as well as continued support from previous investor TNC Ventures.

Investment in the app, which puts an activity and healthy lifestyle spin on travel guides, has been reported as being of around US$4 million.

Launched in April, Fitt creates guides to activity and fitness for 31 cities - primarily in the United States, with the remainder in Canada, the United Kingdom and Australia.

In a media release, MindBody President, Josh McCarter said that he believes the partnership with Fitt, along with MindBody’s app, “can effectively meet the wellness needs of a growing group of health-conscious consumers.”

Welcoming the investment, Anthony Vennare, Fitt co-founder and Chief Executive advised “whether it’s boutique fitness studios, plant-based restaurants or wellness festivals, healthy is in high demand.

“With support from an incredible strategic partner in MindBody, we’re focused on providing even more value for users with features like fitness class registration, event booking and more.”

Founded in 2017 by brothers Anthony and Joe Vennare and available on the web, iOS, and Android, the Fitt platform has become an innovative and trusted resource for a growing community of health- and fitness-seekers searching for nearby places, exploring topics, and discovering events.

Additionally, the company has created Fitt Insider, an industry-focused vertical, providing insights and analysis on the business of fitness and wellness through a dedicated website, a weekly newsletter, and an interview-based podcast.

McCarter went on to state “we continually look for innovative ways to bring wellness experiences to local communities worldwide and our strategic investment in and partnership with Fitt exemplifies this.”

The Fitt website is at fitt.co