Fit Insights launched to help fitness centres retain members

A first of its kind service to the fitness industry, Fit Insights analyses a fitness centre’s processes through a customised Mystery Shopper service, presenting invaluable insights and data relating to the true nature of their member and customer’s experience.

Launched this week as a service to Australian fitness and health brands, Fit Insights's findings and recommendations are presented to the client by a qualified fitness professional and consultant.

Brisbane-based entrepreneur and owner of Fit Insights, Jack East, came up with the concept after seeing colleagues in the fitness industry unable to maintain their client base.

East, who is a qualified fitness instructor and personal trainer with over 13 years experience in the Australian fitness space and also owner of a national children's fitness brand, explains "while the number of personal trainers and fitness professionals entering the industry has remained steady, demand appears to have been met in some parts of the country.

“What we know is that the amount of people looking to start a gym has died down. It’s now more of a case where existing players fight over members already in the market. Obviously then gyms and fitness centres need to look to retention and loyalty strategies.”

East, who has previously worked with large Australian brands such as Fitness First and Blackmores, has already begun working with two Queensland based studios both looking to better understand their customers and the way their existing service and sales are actually being executed. 

Fit Insights works closely with centre owners to understand what information and data will be of value and then structures their action plan accordingly.

East adds “this often involves mystery shoppers making contact with centres via email and phone but predominantly through the face to face sign up process.

“Findings offer fitness businesses invaluable information that can be used by the business to gauge effectiveness of training policies, learn weaknesses or shortfalls and ensure brand perception is being maintained.” 

East and his team, who are all fitness professionals with business backgrounds, provide recommendations that chart performance and then work with businesses to develop new goals that exceed fitness industry benchmarks. 

For more information go to www.eastfitness.com.au