Mindbody invests in technology to drive next phase of growth

Leading activity sector technology platform Mindbody has advised of ongoing investments in its core technology in addition to advancing its product development efforts “in the face of an increasingly challenging business environment brought on by the Coronavirus”.

A statement from the US-based company, which has clients across the global fitness, beauty and wellness industries, says that “the emphasis on product and technology is in line with Mindbody's stated direction of being a product led company” and that its reimagining of its core software platform will “deliver additional value to wellness businesses that rely on its integrated software and payments platform to run, market, and grow their businesses”.

Regina Wallace-Jones, who was recently promoted to Senior Vice President of Insight and Innovation, leads several critical areas that are powering Mindbody's future growth.

She explains “our product and technology teams are hyper focused on delivering the best value and experience to the variety of customers we serve.

"We understand wholeheartedly that our customers' success is our success. We are taking proactive steps to ensure they have the software tools and access to partnerships that will enable them to thrive in an unpredictable environment."

Wallace-Jones went on to explain that Mindbody's artificial intelligence and machine learning units are accelerating the build out of sophisticated recommendation engines that will extend its reach across the consumer marketplace, to “ensure that the right inventory, accessed through the Mindbody app or Mindbody.io, gets recommended to the right consumer at the right time.

She adds “the AI/ML teams will also deliver a lead management engine that supports wellness businesses in their challenge of identifying new clients for the purpose of unlocking growth.”

Additional add-on products on the horizon include Insights, a real-time analytics and staff engagement platform for salon and beauty businesses that utilizes data to reveal operational efficiencies. The development of Insights came through the acquisition of ZeeZor, which occurred earlier this year. Current product Bowtie, which serves salon and spa customers, will be retooled so that fitness customers can also take advantage of its automated, AI-driven virtual receptionist solution that intelligently creates new revenue opportunities.

Both products are seen as instrumental in creating high value experiences for both wellness businesses and the clients they serve, especially in the current environment. COVID has amplified the needs for wellness businesses to utilize technology and AI to create a more ‘touchless’ journey for their customers.

Crucial to the development and execution of these projects is Mindbody's commitment to a talented and dynamic workforce. It recently opened an office in India to assist in research and development and promoted Alex Soria to Vice President of Data Science. Soria and his team provide business critical analytics that inform the product roadmap, as well as insights into the success of the industry and the customers Mindbody serves.

Other recent changes have seen Jaimie Fucillo promoted to the role of Mindbody’s Vice President of Global Partnerships where she will be focused on elevating the developer experience through an enhanced API platform that will allow prospective partners to engage faster and more efficiently than before. The API improvements will unlock a new wave of consumer and business partnerships, in addition to expanding Mindbody's growing consumer marketplace.

Wallace-Jones goes on to say “so much of what we do is guided by a data driven analysis and Alex's team has become an irreplaceable asset to the business with the market and product insights that his team provides.

"Jaimie and the partnerships team she leads create exceptional value for our customers, while deepening the Mindbody brand on a global scale."

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Images: Mindbody client Bikram Yoga Darlinghurst (top) and Mindbody, Senior Vice President of Insight and Innovation, Regina Wallace-Jones (below).