Australasian Leisure Management
Apr 1, 2022

Melbourne Victory partners with INTIX to deliver digital ticketing solution

Melbourne Victory Football Club has partnered with access platform INTIX to provide digital ticketing for all its corporate hospitality functions.

Explaining how said working with INTIX has meant that the A-League club can provide the best customer experience and value to our corporate clients, Caroline Carnegie, Managing Director of Melbourne Victory Football Club stated “INTIX has allowed the Club to streamline our booking and ticket purchase process and make it easier for our customers.

“At Melbourne Victory we have a focus on innovation and technology so it is key that all areas of the business are reflective of this ambition including our corporate offering.”

Using INTIX’s services, Victory will be able to provide digital ticketing for all corporate events and up to 20 corporate boxes at the 13 home games each season.

With all the ticketing information in one place they can collect and store data, market to customers and develop post-event reports to better understand trends.

Ticket purchasers will now also be able to use AMEX at no additional cost, as well as buy and sell tickets online.

Explaining that INTIX is looking forward to providing Melbourne Victory with a best-in-class ticketing solution for their corporate events, INTIX founder and Chief Technology Officer, Alex Grant added “this partnership will help support the growth of Victory In Business memberships, the MVFC database, and will further grow event attendance and awareness to support one of Australia’s largest corporate sporting networking groups.”

Melbourne Victory has more than 20,000 members and their Victory in Business memberships provide is a recognised premium corporate sporting experience.

INTIX is in conversations with other clubs about further supporting their digital ticketing needs.

Click here to contact INTIX via their entry in the Australasian Leisure Management Supplier Directory. 

Images: Alex Grant at Melbourne Victory's home ground at AAMI Park (top) and INTIX at a Victory in Business mid-season luncheon (below).

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