Australasian Leisure Management
Feb 20, 2023

Mel Tempest announces return of her Ignite Fitness Business event

Mel Tempest, acknowledged by AUSactive with the Australian fitness industry’s highest award in October last year, has announced the return of her Ignite Fitness Business event for 2023.

Set to be held in Melbourne on 14th September 2023, the third edition of Ignite Fitness Business will again present a blend of fitness roundtable workshops with expert guest speakers along with, for the first time in Australia, a series of innovative Piranha Pitches - intensive five minute presentations by suppliers.

Designed to deliver high-quality information in a fast 25 minute format, Ignite Fitness Business sees industry experts host roundtable sessions focusing on human resources, sales, retention, social media video marketing, the nuts and bolts of fitness and business innovation.

Each table holds eight to 10 delegates, with every delegate then moving to the next roundtable for new business education.

Held for the first time in 2019, since then Ignite Fitness Business events have launched in Singapore and Miami, USA as well as offering an exclusive womens’ event in Melbourne.

Explaining the growth, Tempest advises “in 2019, we introduced TedEx style talks where speakers spoke for five minutes with 20 slides changing every 15-seconds.

“This year for the first time in Australia, Piranha Pitches will be launched. This is the first time in the Australian fitness industry that suppliers will be able to get up for a period of five minutes and pitch their product to the audience.

“Any supplier of product can apply to pitch but we do only have six spots so the competition will be fierce.”

Tempest, owner of the Ballarat Body & Soul Genesis 24/7 gym and the creator of the Gym Owners Fitness Business Podcast and Womens Leaders Fitness Business Podcast, was inducted into AUSactive’s industry ‘Roll of Honour’ at the 2022 AUSactive National Awards.

Explaining the potential of Piranha Pitches, Tempest adds “every successful event has supporters and so right now, we are inviting industry suppliers who feel their brand resonates with this unique, short, sharp, innovative and new personalised type of event, to connect with us to find out about sponsorship, which will confirm their brand as a true industry leader of innovation.

“To-date, there’s nothing like this event here in Australia, so to be involved is a sure-fire way for any fitness business to confirm its brand position as an innovative force to be reckoned.”

Ignite Fitness Business partners include AUSactive, Australasian Leisure Management, AtOne Virtual, Coach Welly, Healthy People, Impact Training Corporation, MyZone and Nov Creative.

For details about the available sponsorship packages at Ignite Fitness Business 2023 email Mel Tempest at mt@meltempest.net

Click here for more information in the Australasian Leisure Management industry Calendar.

Image: Delegates at the Ignite Women's Fitness Business Event in Melbourne in 2019.

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