Live Nation moves to present Virtual Reality music events

Live Nation, NextVR, Hulu, and Vice Media have teamed together to stream a series of virtual reality concerts that will launch in the coming months

Introducing the concept in an interview with financial news service Bloomberg, Live Nation President and Chief Executive Michael Rapino stated “we have these magical two hours happening, and we have access to the environment, whether on stage or backstage interviews

“We’ve been on a quest to take those two hours-plus and start bringing those to life online, on TV, and any screen we can monetize.”

NextVR’s deal with Live Nation is for five years, and the VR streams will eventually include pay-per-view content.

A NextVR spokesperson told entertainment magazine Variety “NextVR is planning to bring quite a few acts to the platform at no cost and initially, all programming will be free.

“Pay-for-view programs will likely follow – at a time determined by NextVR and LiveNation.”

The broadcasts will be available via Samsung’s Gear VR and other, future platforms, and the goal is to have high-quality video.

Rapino added “we’re not trying to sell two hours of dental work.

“This is a very shareable, consumable piece of content. There are only so many people who can get to a certain show, that tour; it drives more awareness.”

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