Gold Coast Coast prepares for 2023 Australian Tourism Exchange
In excess of 2000 delegates from more than 30 countries are heading to the South East Queensland for the Australian Tourism Exchange (ATE) which commences on Sunday at the Gold Coast Convention and Exhibition Centre.
The five-day Tourism Australia event will bring tourism businesses together from across the country to promote their products directly to wholesalers and retailers from around the world.
Looking forward to the event, Gold Coast interim Chief Executive, Karen Bolinger stated “the Gold Coast has transformed in recent years into one of the nation’s most vibrant destinations and ATE will be our time to really shine and strengthen connections with our global travel and trade partners who sell Australian holidays internationally, aviation network and media.
“The fact that ATE is at our doorstep today is a testament to the conversations and negotiations that took place at a time when borders were closed - so it’s a significant opportunity for Gold Coast’s visitor economy to harness with the world now open.
“We have worked in close partnership with Tourism Australia and Tourism and Events Queensland to ensure ATE delegates leave the Gold Coast with a memorable impression of our city, Queensland, and Australia.”
Tourism and Events Queensland Chief Executive, Patricia O’Callaghan said it was important to welcome back international markets which were worth $6 billion for the state before the pandemic.
O’Callaghan added “all of Queensland is excited about this event, particularly those on the Gold Coast, as we welcome back key partners for one of this year’s most important opportunities.
“It has been seven years since we have had the opportunity to host ATE and with all global borders open, consumer behaviours changing over COVID-19 and the world competing aggressively for international visitors - now is Queensland’s time to shine and take the global stage.”
Tourism and Events Queensland has built more than 80 itineraries featuring more than 650 Queensland operators on its famil program.
The Gold Coast alone will conduct over 25 famils that feature more than 50 products and experiences.
ATE23 runs from 30th April to 4th May 2023
Click here for more information on the Australian Tourism Exchange in the Australasian Leisure Management industry Calendar.
Images: Queensland tourism stakeholders look forward to ATE23 (top) and the Gold Coast Convention and Exhibition Centre (below).
Related Articles
Published since 1997 - Australasian Leisure Management Magazine is your go-to resource for sports, recreation, and tourism. Enjoy exclusive insights, expert analysis, and the latest trends.
Mailed to you six times a year, for an annual subscription from just $99.
Get business and operations news for $12 a month - plus headlines emailed twice a week. Covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism, and venues.