Big Red Group partners with Destination Gold Coast to incentivise interstate visitors

Aimed at attracting visitors to the Gold Coast, Big Red Group’s leading domestic experience provider Experience Oz, and its hotel concierge booking arm Experience Oz Local Agent will partner with Destination Gold Coast (DGC) to deliver the ‘Stay & Play’ campaign.

This interstate marketing activity was made possible after the campaign received grant funding, via Destination Gold Coast, from the Australian Government under the Recovery for Regional Tourism program, an initiative of the $1 billion Covid-19 Relief and Recovery Fund.  

The ‘Stay & Play’ campaign will incentivise interstate visitors with a complimentary $200 or $400 experience bonus (per accommodation booking) on select three to five night or six+night Gold Coast stays during off-peak and shoulder seasons through until 30th October 2022.  

Patricia O’Callaghan, Destination Gold Coast Chief Executive notes “with interstate borders now fully open, ‘Stay & Play’ gives interstate holidaymakers the chance to come and explore our breadth and depth of Gold Coast experiences. Whether you love adrenaline activities, natural or cultural attractions, the Gold Coast has got it all  

“Stay & Play is expected to generate more than 27,000 room nights, but importantly will support the recovery of our industry to fill our tours, attractions and experiences.”  

Experience Oz Local Agent will facilitate the program, with visitors able to redeem their experience bonuses at participating properties and their concierge booking desks. Experiences will be provided by Experience Oz suppliers in the region, who will welcome the increase in demand.

David Anderson, Chief Executive and co-founder of Big Red Group adds “we are thrilled that Experience Oz and Experience Oz Local Agent can support DGC in executing this campaign. We anticipate this will generate significant demand into the Gold Coast’s tourism sector which has suffered significant losses over the past two years. In particular, it will bring much needed support to 150+ tour and experience businesses who partner with Experience Oz, and the local properties involved in the program who currently work with Experience Oz Local Agent.”

For more information go to
Big Red Group 
Experience Oz 
Experience Oz Local Agent 
Destination Gold Coast 

Image top: Skypoint Climb Experience Oz; image above: Gold Coast Hot Air Ballooning Experience Oz