Genesis Health and Fitness introduces compact franchise option ‘Genesis Express’

Genesis Health and Fitness is expanding its business model and franchise offering with the introduction of ‘Genesis Express’ clubs - operating within a smaller footprint and featuring the core ‘hero’ elements of the Genesis model in a compact format.

Genesis Health and Fitness Chief Executive, Ian Jensen-Muir said the Genesis Express model had been in development for more than 12 months, with much consideration given to the design and inclusions to ensure the offering was strong and didn’t diverge from the brand people know and love.

Jensen-Muir advises “these clubs may be up to a quarter of the size of some of our larger facilities yet will still provide the most popular features that members would expect when attending one of our gyms.

“This cost-effective option will appeal to many new franchisees because of the smaller upfront investment and quick time to market and will allow owners to customise the gym for the local area giving them a competitive edge.

“It also allows franchisees to get into busy suburbs, where larger floorspaces just aren’t available, and also suits growing Australian regional areas that don’t need to service larger numbers in a large space.”

Having recently commenced a national rollout of Reformer Pilates, Jensen-Muir said he was confident about what lies ahead in 2022 for Genesis Health and Fitness.

“We are innovating and responding to changes in the market with enthusiasm and an open mind to ensure we continue to meet the needs of both our members and franchisees.”

For more information about Genesis Health and Fitness franchises please visit genesisfitness.com.au/franchise-opportunities