Floatation franchise City Cave looks to add 50 new sites in 2022

Having opened 22 new locations in the final months of last year, City Cave Float & Wellness Centres are planning to add a further 50 sites across Australia’s eastern seaboard during 2022.

With studios reopening after lockdowns, the planned growth is a continuation of expansion that saw the group rise from 16 locations at the start of 2021 to 52 centres at the end of the year.

Offering float therapy, infrared saunas, massage and other health care services, City Cave prides itself on enhancing community wellbeing by not only focussing on the maintenance of physical health, but by also addressing mental health, promoting alternative therapies to reduce symptoms of anxiety and depression.

Despite the challenges of COVID-19 lockdowns, among of new centres opened in the past year there were 14 new centres added in NSW; 12 opened in Queensland (where there are now 34 City Cave open) and one in Darwin. There is also one site up and trading in New Zealand.

For 2022, there will be continued growth in NSW and Queensland and a focus on developing the Victorian and South Australian markets.

Despite the challenges of COVID-19 lockdowns, City Cave co-founder Jeremy Hassell said the key to rolling out a chain of new sites centred on planning, focus and collaboration.

Advising that the head office team was split between Queensland and NSW to maximise support for new franchisees, Hassell explained “each role in our support office is vital to the opening of each franchisee and their success; dynamic leadership was key to organisation and ensuring success of operations.”

Sydney-based Head of Franchise Development, Liz Seeto, said there was a strong focus on timing and preparation, securing good sites, and deal negotiations, noting “we worked hard with our external suppliers to ensure they were able to support us in our expansion plan; This made a huge difference in guaranteeing we didn’t experience any shortages.

“Our builders, suppliers, and contractors have been super supportive during this time and our support office team really pulled together.”

Last September’s annual City Cave’s annual conference was themed around the business no longer being a ‘start-up’ business due to its remarkable growth.

With Australia’s lockdowns have magnified mental health conditions, City Cave is well-placed to for further growth with Hassell and co-founder Tim Butters aiming to have 150 studios opened by 2024.

Images courtesy of City Cave Float & Wellness Centres.