Fitness Playground rebrands as One Playground

Fast growing boutique gym Fitness Playground has announced a rebranding to become One Playground, offering members an all-encompassing fitness, lifestyle and wellness membership to its  accessible club spaces.

Explaining that the name change to One Playground was a “logical evolution”, aligning with the brand extending its offering beyond fitness, to include wellness and then into the all-encompassing concept, Fitness Playground Chief Executive and co-founder, Justin Ashley advised “we are excited to announce that we are rebranding … for three big reasons.

“(We see) a future beyond fitness - over the last nine years we have moved beyond fitness (as) we also happen to think the industry must move beyond aesthetics. We see our future as health and wellness where fitness is one (important) part.

“One membership - so many people pay for Pilates in one place, yoga in another and then purchase a HIIT class on the weekend. All while subscribing to a gym membership somewhere else. We want to solve this by offering all of this under one roof, with one affordable membership.

“And last, but certainly not least, the new merch looks epic!”

The brand, which started out as a small bootcamp in 2011, will be offering its all-encompassing fitness, lifestyle and wellness membership for $28.95 a week.

One Playground’s new ethos will be seen in the multi-million-dollar renovation of its club in the Sydney suburb of Newtown which will open to the public on 4th March.

It features a blue and white 'training in the clouds' theme, mirrored ceilings, grand columns and LED lighting to illuminate its 40 metre running track along with a DJ whose beats synchronise to a lighting grid that pulses to each song, giving off a nightclub vibe.

It follows after its Marrickville location in Sydney opened a boutique 'wellness' studio - complete  with a reformer Pilates and yoga room.

Ashley went on to say “fuelling the Fitness Playground brand was a vision to offer our members the widest variety of high-quality experiences. Rebranding as One Playground marks the next step in fulfilling this vision.

“One Playground's unique offering will allow members to move away from holding various gym and studio memberships, combining them under one roof, with one affordable membership, without compromising on quality.”

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Images: The refurbished One Playground in the Sydney suburb of Newtown (top), Justin Ashley (middle) and One Playground members (below).