The Knowledge Academy reveals most popular wellbeing trends

The Knowledge Academy, an established provider of training courses globally, has collected a list of the most popular wellbeing techniques and investigated which online tutorial has the highest search volume on Youtube via Ahrefs, revealing the most popular wellbeing trends in the world.

With the understanding around mental health increasing globally, 113% more people have been googling self-care techniques to support mental and physical wellbeing, compared to February 2018. Ranging from exercises and changes of lifestyle to self-care routines, these techniques help reduce stress, recognise our feelings and form a healthier lifestyle.

Interested in finding out which wellbeing techniques people are interested to learn the most, The Knowledge Academy collected the list of popular wellbeing techniques and found the following:

• Guided Meditation ranked as the most popular wellbeing techniques we all want to learn, with 175,000 monthly searches for relevant classes.

• With 106,000 monthly tutorial searches on Youtube, Yoga for Beginners ranked as the second most popular wellbeing technique.

• Stretching Exercises came third with 70,000 monthly searches on average in the world. This is followed by the Positive Affirmations method and Morning Routine.

The Knowledge Academy reveals that Guided Meditation ranked as the No.1 wellbeing technique people are most interested in. With an average of 175,000 monthly Youtube tutorials’ searches around the topic, video guided meditation gives those new to meditation something to follow, helping them to find calm and peace within a few minutes. According to a scientific report, 63% of respondents said meditation had helped “a great deal” in enhancing their physical and emotional well-being.

Yoga for Beginners ranked as the second most popular wellbeing technique people wanted to learn, with 106,000 monthly tutorial searches on Youtube. Following yoga videos online has been seen as a great choice for anyone who doesn't feel comfortable taking an in-person class or wants an affordable alternative. Originating from India as a tradition focusing on mind, body and soul, yoga has become popular worldwide among 300 million practitioners for building physical strength and easing anxiety.

In third place is Stretching Exercises, with 70,000 average monthly searches on Youtube globally. Stretching helps stabilise our mood and reduce stress by increasing blood circulation and relieving muscle tension. When following tutorials on Youtube, static and dynamic stretching techniques are recommended.

Positive Affirmations ranks in fourth position with 42,000 monthly searches globally. Practising positive phrases to challenge negative thoughts is shown to reduce health deteriorating high stress and promote positive coping, with Youtube being one of the most useful places to look for inspiration when building your list of affirmations.  

Tutorials for Morning Routine ranked as the fifth most popular wellbeing techniques people wanted to learn on Youtube (28,000). A mindful morning routine before starting your busy day creates a healthy habit which keeps you calm and leads to better mental health.  

This is followed by the time management method Pomodoro Technique (24,000) which helps prevent mental exhaustion.

The Knowledge Academy data collection methodology:

1. The Knowledge Academy were interested to find out which wellbeing techniques are the most popular for people to learn on Youtube.

2. To do so, they established a list of over 20 popular wellbeing techniques and skills with tutorials on Youtube.

3. They then used Ahrefs’ YouTube function to determine the average global monthly search volumes of each new skill.

4. Each wellbeing technique was then ranked from highest to lowest based on the search volume.

5. All data was collected in February 2023 and is correct as of then but is subject to change.

For more information on The Knowledge Academy go to www.theknowledgeacademy.com/

Image: Yoga. Via The Knowledge Academy. Credit: SFIO CRACHO Shutterstock