Fitness First Middle East opens new exercise studio experience

Offering a combination of XFit, X:30 and BoxX, Fitness First’s new 800 metre² open space Studio at Dubai Media City claims to “revolutionise the existing fitness portfolio to establish new benchmarks”.

The new ‘3-in-1’ concept studio combines a boutique studio brings with XFit, X:30 and BoxX concepts along with other exclusive fitness classes. Led by expert fitness coaches with a focus on high intensity interval training in a supportive and social environment for all fitness levels; the studio covers three zones: LIFT, BOX and HIIT.

Located at Business Central Towers in Dubai Media City, this purpose-built studio offers a variety of fun, high intensity and dynamic exercises aimed at achieving maximum results in a short space of time.

The studio also offers childrens classes suitable for those aged six to 14 years old and is fitted with an extensive range of Woodway Treadmills, Assault Bikes, Dynamic boxing ring, a rig, Rogue equipment, Kettlebells, and other functional training equipment.

The new facility is Fitness First's inventive definition of fitness with a difference, offering electricity free (self-powered) and functional based equipment to maximize use of your full body along with variations in workouts to create variety and avoid repetitive routines.

Introducing the new concept, George Flooks, Fitness First Middle East's Chief Operating Officer explains “at Fitness First we practice what we preach – not only do we push our members to 'Go Further' but apply the same philosophy in launching new, innovative concepts and training systems.

“An encouraging response to our high intensity concepts such as XFit and X:30 and an undying enthusiasm amongst members to achieve optimum fitness and endurance levels in minimum timeframe; encouraged us to develop and introduce this boutique Studio concept."

"When you put the three together it offers a variety of strength, conditioning and cardio training under one roof. These classes are for the individuals who want a 30-45 minutes blowout, in and out, they don't have to think about their workout as its instructor led.”

The Studio has unique and bespoke interior different from other Fitness First clubs to motivate members in a dynamic and innovative fitness environment. To cater to a wider consumer base from beginners to seasoned athletes and gym goers, Fitness First's certified coaches help develop tailor-made daily workout routines and fitness schedules that can be adapted to individual fitness levels.

Images courtesy of Fitness First Middle East/Facebook.

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