FILEX announces appointment of Anthony Reed as General Manager

FILEX has today revealed the appointment of Anthony Reed as its General Manager, tasking him with delivering post-pandemic growth and a long-term brand vision for Australasia’s leading fitness events.

This will include creating new opportunities for existing partners, creating brand new mutually beneficial partnerships and utilising his extensive knowledge in expos to grow that part of the FILEX business.

Advising that the appointment reaffirms FILEX’s commitment to the fitness industry, which has suffered greatly from the effects of the Coronavirus, FILEX Chairman, Andrew Simmons stated “Anthony Reed comes to us with a track record of excellent strategic execution and there is no better person to accelerate the growth of our organisation as our industry recovers.

“FILEX stands shoulder to shoulder with our friends and colleagues as we rebound and this appointment should signal our belief that Australia’s fitness industry is ready to dust itself off.

“We are confident that under Anthony’s stewardship we will not only reach but surpass our pre-COVID levels.

“The board of directors joins me in wishing him all the very best in his new role and in taking FILEX to the next level.”

Reed brings with him over two decades of management experience from the world’s largest event organisers, both in Australia and overseas, most recently with Reed Exhibitions, where he was responsible for the emergence of All-Energy Australia as the southern hemisphere’s largest and most prestigious energy event.

Commenting on the similarities in the opportunities in front of FILEX, Reed advised “when I took over All-Energy, the sector was still in its infancy and we learned as we went.

“FILEX stands in a more mature industry but given the monumental upheaval through which the fitness sector has just been, it’s important we open ourselves up to relearning - what are the fresh challenges facing our partners? how do we best serve our customers in a post-pandemic marketplace? how can we evolve our products to continue to provide unique value? - these are the key questions the team and I will be answering over the coming weeks and months.

“I couldn’t be more excited to take on this role and to work closely with brilliant partners like Fitness Australia; together we have the opportunity to build a fitness industry that is more robust and more innovative than ever before. And it’s my job to make sure FILEX remains at its very heart.”

Reed begins his tenure with the upcoming FILEX Virtual Summit, a brand new two-day online event with never-before-seen speakers and the hottest content to ensure the industry is ‘Stronger Together’.

FILEX will then return to live face-to-face events later in the year with its Leadership Summit, Business Summit and Trainer Summit.

The Virtual Summit runs from Friday 30th April to Saturday 1st May and tickets are still available at filex.com.au.

Images: FILEX General Manager, Anthony Reed (top) and a keynote speaker at FILEX 2018 (below).