Dealer conference unites Maytronics and Focus networks for the first time

Following the acquisition in October 2024 of Focus Products by Maytronics Australia to enhance pool customer experience, Maytronics Australia has hosted its biggest-ever dealer conference, bringing together the Maytronics and Focus Products dealer networks for the first time.

The landmark three-day Fusion Conference, held in Melbourne, welcomed over 200 dealers and builders from across the country for a program of networking, celebration, and learning.

David Dean, Head of Marketing and Customer Experience, Maytronics Australia noted “we are incredibly proud to have hosted this milestone event for our valued dealers and builders. The Fusion Conference was more than a conference – it was a celebration of our combined strength as we look to the future together. We extend our heartfelt thanks to all who attended and made the event such a success.”

The conference commenced with a deep dive into the rich histories of both Maytronics and Focus, before launching into the event’s core theme: ‘Fused’ – highlighting the power of bringing together two of the industry’s strongest networks to create the largest independent network the Australian pool industry has ever seen.

Throughout the conference, attendees experienced the latest in pool innovation, including:

• Liqua AI – Maytronics’ groundbreaking AI technology for smarter pool management across the retail sector incorporating pool water testing and direct marketing opportunities

• Liberty 600 – the market-leading cordless robotic pool cleaner, redefining convenience and performance

• Dolphin Skimmi – an automated skimming solution for effortless surface cleaning

• Niya Robotic Pool Cleaners – a brand new range expanding Maytronics’ portfolio to suit diverse consumer needs

• Mineral Swim – award winning ozone purification system with 100% dead sea minerals

• Ecoclear Automation – brand new pool automation system working in harmony with the full pool equipment set up

Maytronics advise they are looking forward to an exciting 2025 season “continuing to deliver market-leading products, unrivalled support, and innovative solutions for its dealer and builder network across Australia and beyond.”

More information on Maytronics Australia