Maytronics Australia acquires Focus Products to enhance pool customer experience

Maytronics Australia has announced the acquisition of Focus Products, a leading supplier of premium pool and spa chemicals to the Australia and New Zealand markets.

The acquisition complements and enhances Maytronics Australia ongoing commitment to providing complete solutions to pool owners and dealers, further strengthening their position in the Australian pool market.

Based in Yatala, Queensland with over 30 years of experience, Focus has been Australia’s leading supplier of premium quality pool and spa chemicals to the Australia and New Zealand markets.

With this acquisition, Maytronics Australia and Focus Products will combine forces to deliver enhanced customer experiences by offering a wider array of complementary products, in addition to the renowned Liqua® software system. This Acquisition leverages the proven expertise of both brands, creating strong growth potential in the pool industry, where water quality, maintenance, and convenience are paramount.

Dan Kwaczynski, Managing Director of Maytronics Australia enthused "we are thrilled to welcome Focus Products into the Maytronics family. This acquisition is a natural fit and reinforces our dedication to offering a comprehensive portfolio of products that meet the highest standards of quality, innovation, and service. Together, we can offer an unmatched level of service and product excellence to the Australian and New Zealand pool industry."

Chris Papa, Business Director of Maytronics Australia added "Focus Products has built a stellar reputation for providing top-tier chemical solutions and exceptional software adding value for independent pool and spa professionals. Their commitment to quality aligns perfectly with our mission at Maytronics. The combined strength of our brands will allow us to drive greater innovation and expand our reach across the region."

Steven Humphris, Managing Director of Focus Products, will join the Maytronics team ensuring a seamless transition and shared  "we are excited to join forces with Maytronics. This is an incredible growth opportunity to take Focus Products to the next level while maintaining our focus on product excellence and customer relationships. Maytronics expertise and leadership in the pool industry perfectly complements our chemical & software solutions, making this partnership a winning combination for the industry."

Both Maytronics and Focus are committed to ensuring a smooth transition while upholding the high standards of service and quality that their customers have come to expect.

Click here to contact Maytronics via their Australasian Leisure Management Supplier Directory entry.