CFM gets creative to avoid Do Not Call Registry obstacles

Australia's Do Not Call Registry is leading telemarketers to adopt new sales strategies.
Over recent years Australians have added themselves to the Do Not Call Register by the millions, reaching a new milestoneof seven million numbers and counting, according to the Australian Communications and Media Authority (ACMA).
As CFM Telemarketing Manager Krista Adams explains "there was once a time when telemarketing accounted for 40% of CFM campaign sales ï¾ now it accounts for 27%."
CFM's telemarketing department has done very well to achieve that 27%, considering they have had access to five million fewer phone numbers over the last four years.
CFM has responded to nearly half of Australia joining the Do NotCall Registry by being more creativity than ever before! Now, a typical CFM promotion will combine direct mail and telemarketing to bring in 54% of membership drive sales, with the remaining 46% of sales being as a resukt of theseveral new tactics ï¾ and old standbys ï¾ that CFM utilises as part of their multifaceted campaigns.
A 'guerrilla marketing' technique utilised by CFM consultants allows them to explore several unique avenues to cut through the clutter and generate interest in a business.
These can be anything from organising a stand at a supermarket, speaking to a group of women at a Weight Watchers-type meeting, or dressing up in a silly costume and holding a sign on the corner ï¾ all with the goal of creating a buzz in the community and increasing foot traffic into a club. This creative approach is what sets CFM apart from its competition and why it has continued to strive for over 22 years, with 2012 set to be one of their strongest years yet.
To attest to this, club owner Glenn Maynard from CountryFit in Mudgee, NSW says, "I could never match CFM's professionalism, exposure and marketing value. The best thing surely has to be the exposure you getï¾ the talk around town even after CFM leave."
Krista Adams concludes "the Do Not Call Registry is almost a blessing in disguise.
"People who are on the Registry were the ones we used to call who would abuse telemarketers or hang up on them.
"Now, even though we have fewer numbers to call, we find that we are making more quality phone calls.
"Our target market still does respond to telemarketing, and when combined with CFM's innovative approach to marketing ï¾ that is what has enabled us to become more successful than ever at helping independent healthclubs around the world."
For more information on how CFM can aid aquatic, fitness and sport club membership sales contact Operations Manager Amy Steigmeyer on 03 8643 7474 / 0488 023 080.

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