News: Marketing
Companies that sponsor outperform those that don't
Companies that invest in sponsorship outperform those that don't according to new research published by the International Journal of Sports Marketing & Sponsorship . Does...
Sep 9, 2011
Events /
Sport /
Marketing
Moshtix research reveals customer concern at rising costs of festival tickets
Attendance at live music events in Australia is growing but consumers are more discerning about their attendance at festivals according to Moshtix's inaugural State of Festival...
Sep 8, 2011
Events /
Marketing /
Entertainment /
Ticketing
Rush overseas as Australian outbound grows 25 times faster than inbound
The Australian passion for overseas travel has turned into a stampede, with Australian residents flocking overseas in droves to take advantage of a powerful dollar. Outbound...
Sep 7, 2011
Marketing /
Tourism /
Finance
WA Venues move away from alcohol sponsorship
Alcohol promotions will cease and at least 5% of all event seating at most of Western Australia's major sporting venues will be alcohol free under a new sponsorship arrangement...
Sep 7, 2011
Marketing /
Wellness /
Venues
Daegu silences critics with world athletic championships success
The closure of the 2011 IAAF World Championships on Sunday followed nine days of drama, mishaps and tears of frustration and joy in Daegu. The biennial International Association...
Sep 5, 2011
Events /
Sport /
Marketing /
Venues
Westpac banks on Jetts with franchise accreditation
Leading 24-hour gym group Jetts Fitness, has partnered with Westpac to provide a high level finance accreditation package for its burgeoning franchise network. The Australian...
Sep 5, 2011
Marketing /
Finance /
Fitness
Global governments must 'get tough on obesity'
Tougher action, including taxing junk food, is needed by all governments if the obesity crisis is going to be tackled, according to an international group of researchers. The...
Sep 2, 2011
Marketing /
Education /
Wellness
David Gallop reveals plans for NRL expansion
In a week when rugby league has been in the headlines for the wrong reasons, in the wake of the Adam Blair and Glen Stewart fight in last Friday's Manly v Melbourne Storm clash,...
Sep 1, 2011
Sport /
Marketing /
Finance /
Venues
Blackfaces and golliwogs embarass Qantas, Auckland airport
Qantas has apologised for a publicity stunt on Twitter that has drawn criticism as racist. The airline awarded free tickets to last Saturday's Bledisloe Cup to two Brisbane men...
Aug 30, 2011
Sport /
Marketing
New Chief Executive for VicHealth
Executive Director of Leadership Victoria Jerril Rechter has been appointed Chief Executive of the Victorian Health Promotion Foundation (VicHealth). Announcing the appoinment,...
Aug 29, 2011
Marketing /
Education /
Wellness
Video marketing to boost fitness membership
Following the resounding success of their seminar on the Gold Coast earlier this month, presenters Amanda Bracks and Steve Brossman are bringing the Video Marketing for the...
Aug 26, 2011
Marketing /
Technology /
Fitness
Scott Dumbell wins national gym award
Jetts Fitness Geelong Owner Scott Dumbell has lived up to his name, taking out top honours at the inaugural Jetts Fitness national conference and awards. Dumbell was the big...
Aug 25, 2011
Marketing /
Retail /
Fitness
adidas apologises over All Blacks jersey pricing
Global sportswear giant adidas apologised to New Zealanders over its pricing arrangements for its Rugby World Cup replica All Black jersey. In a public relations disaster, the...
Aug 25, 2011
Sport /
Marketing /
Retail
Virgin Australia sponsors new Stadium Mackay
Mackay's new sport and entertainment venue has been named the Virgin Australia Stadium Mackay, following a three-year naming rights sponsorship agreement. The sponsorship was...
Aug 23, 2011
Sport /
Marketing /
Venues
Airtel to sponsor Indian F1 Grand Prix
Indian telecommunications company Bharti Airtel has been confirmed as the title sponsor of the inaugural Indian Formula One Grand Prix. Its sponsorship comes just days after it...
Aug 19, 2011
Sport /
Marketing /
Venues
Storm over adidas' pricing of All Black jersey
New Zealand Rugby Union kit supplier and sponsor adidas has come under fire for the overpricing of the All Black jersey in the lead up to the 2011 Rugby World Cup. Priced at a...
Aug 18, 2011
Sport /
Marketing /
Retail
Manchester United to raise $1 billion in Singapore share sale?
Manchester United Football Club plan to raise $1 billion (£610 million) by selling shares on the Singapore stock market, according to reports. The Wall Street Journal has...
Aug 18, 2011
Sport /
Marketing /
Finance
Nine Entertainment announces new naming rights for Acer Arena
Nine Entertainment Co. Chief Executive David Gyngell has announced a five-year naming rights agreement that will see Sydney's Acer Arena, renamed Allphones Arena from September...
Aug 18, 2011
Marketing /
Venues /
Entertainment /
Ticketing
Minister encourages accessible tourism in Far North Queensland
Cairns and Far North Queensland tourism operators have been encouraged to consider ways to create more accessible tourism in the region. At an industry forum held last week,...
Aug 16, 2011
Marketing /
Tourism /
Design /
Access
VMA heads west for latest 'After Five' event
The latest of the Venue Management Association's (VMA) 'After Five' events is to be held in Perth on Thursday 18th August 2011. The event, being held at the WA Basketball Centre...
Aug 13, 2011
Sport /
Marketing /
Venues /
Entertainment /
Ticketing
Sentosa attracts 9.2 million visitors in first half of 2011
Numbers visiting Singapore's Sentosa Island rose to 9.2 million in the first half of this year. Sentosa Leisure Group said that represented an 18% increase compared to the same...
Aug 11, 2011
Marketing /
Tourism /
Recreation /
Attractions
Leigh Harry to head Tourism Victoria
Leigh Harry, Chief Executive of the Melbourne Convention and Exhibition Centre (MCEC), has been appointed the new Chief Executive of Tourism Victoria. Announcing the...
Jul 28, 2011
Events /
Marketing /
Tourism
NZ Holiday parks survive 'trying' times
Holiday parks have survived a "trying" year but are lifting their game to meet the demands of both New Zealand and international travellers, according to Holiday Accommodation...
Jul 21, 2011
Marketing /
Tourism /
Finance /
Environment
Aussie domestic travel 'dying out': Charters
Australian domestic travel is suffering as more Australians take advantage of the high value of the dollar to holiday overseas, a survey by Roy Morgan Research has found. With...
Jul 19, 2011
Marketing /
Tourism