AEG Advantage targets global convention industry decision makers

AEG Facilities has launched a new initiative to raise international awareness of its venues among convention industry decision makers.

Launched globally today, details of the ‘AEG Advantage’ were announced by Los Angeles-based AEG Facilities Senior Vice President of Convention Centers, Brad Gessner and Sydney-based AEG Ogden Director of Convention Centres Geoff Donaghy.

Launched in advance of the official opening of ICC Sydney, the campaign aims to highlight AEG’s global network of world-class convention venues, with each designed to capture the imagination and inspire every event.

AEG Facilities manages convention centers in Los Angeles and Hawaii, USA; Puerto Rico, Kuala Lumpur, Malaysia; Oman and in Sydney, Brisbane, Cairns and Darwin.

Explaining that the AEG Advantage is defined by the world-class standards their award winning venues consistently provide, Gessner stated “all our venues offer global expertise with a unique experience of local culture and service, and we celebrate the cultural diversity, individuality and character of each destination within our world-class network.

Donaghy explained that the AEG Advantage is not only about stunning venues in desirable locations, it is about consistently delivering every element with exceptional hospitality, commenting “it is also about our outstanding cuisine and five-star chefs who source local produce to capture the flavours of each destination.

“And it’s about sharing knowledge and regional expertise across our global network to continually deliver world-class standards.

Donaghy emphasised that another major advantage is having highly experienced global teams, many of whom joined at the pre-opening stage of their respective venues and have worked across multiple venues and countries, adding “our extraordinary teams offer local knowledge, vast industry experience and attention to detail to ensure a unique experience specific to the destination and one that convention delegates remember for a long time,” Mr Donaghy added.

Clients who have experienced the AEG Advantage, today endorsed this initiative.

Ben Goedegebuure, Global General Manager, EMEA, Maritz Global Events, who plan and execute more than 8,500 meetings, events and incentive travel programs a year, said that reputation and ease of doing business was a major factor in selecting new destinations and venues.

Goedegebuure stated “like Maritz Global Events, AEG and its global teams recognise that when you continue to provide exceptional service with exceptional standards wrapped up in a highly desirable destination, every event will be a success every time.

“To us, that is the real advantage.”

As part of the campaign, a specific AEG Advantage website has been established.

Not only does it outline the features and benefits of each of AEG’s world class convention centers, but it also serves as a portal for global media to easily access AEG’s latest venue news from around the world.

For more information go to www.aegadvantage.com 

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