Adventure Park unveils new website

Victorian theme and water park Adventure Park has unveiled its new website, giving visitors a chance to fully immerse themselves in everything the venue has to offer before they even step through the gates.

Partnering with communications agency Think HQ to lead the project from conception and design through to development, the new website integrates Adventure Park’s theme park with their Christmas Festival of Lights event and Winter Glow festival - into a seamless experience with all instant performance.

Centred around three user intents starting with dreaming, the website integrates motion, images and video to truly inspire users to discover all attractions and experiences that Adventure Park has to offer, before taking them through to planning and booking via the Roller ticketing system integration.

After expanding the park’s experiences over recent years - most notably the ever-popular Winter Glow festival that will enter its fourth year in 2024 - Adventure Park Managing Director, Leanne Salmon says being able to collate offerings into one space is a huge step forward in their digital presence.

Salmon advised “we are thrilled with our outstanding new website and our collaboration with Think HQ. We absolutely love the modern, fresh, clean feel of our new site and it’s a deliberately simple navigation design that allows us to have 3 websites built into one."

The website is bolstered by a headless architecture, an infrastructure that decouples the front and back end, allowing for better front-end flexibility and offers the platform required for such a rich content experience.

Chief Technology Officer at Think HQ, Olivier Laude, explains that being able to provide the infrastructure to provide the beautiful interface, supported by latest tech, was imperative to the project, advising "the rich immersive experience we wanted to deliver in the “dreaming” stage of the experience was highly suitable to a headless architecture which decouples the front-end from the back-end, giving the front-end design and development less restriction from the back-end architecture.

"This meant the team could work on developing a highly immersive landing experience for every aspect of the park (Water theme park, Christmas Festival of Lights and Winter Glow).”

From a CMS choice, the website uses Strapi, an open-source headless CMS already highly popular in the industry and the capability required for the project’s needs.

The website is a major uplift for Adventure Park’s business as the summer soars, with fast performance and high availability during peak traffic times.

See the new website at www.adventurepark.com.au

Image capture of Adventure Park’s waterpark home page.