Gemba announces appointment to newly created Divisional Manager - Marketing Strategy role

Gemba, a sport and entertainment insights and strategy company, announced today that it has appointed Adam Hodge to the newly created role Divisional Manager - Marketing Strategy.

Hodge joins Gemba after nearly nine years at Octagon, one of the world’s largest sport and entertainment marketing practices. In his most recent role as Head of Planning and Strategy (APAC), Hodge was responsible the creative and commercial strategy for all Octagon clients across the region.

Hodge will take the reins of the Marketing Strategy team at Gemba – a team that helps leading brands shape and manage their investments in sport and entertainment. Gemba’s clients include FIFA, World Rugby, City Football Group, Cricket Australia, Football Federation Australia, Toyota, Coca Cola, McDonald’s, Sanitarium, Westpac Group, adidas and Transport for NSW.  

The news follows the company’s recently announced restructure that saw the introduction of a new holding company, two new Directors and a new Managing Director for Gemba.

Gemba Managing Director, Andrew Condon enthused “I can’t recall being this excited about an appointment during my time here. We are thrilled to have found someone of Adam’s calibre.  He’s a quality leader who buys into our vision for the industry and our group of companies. Adam has a brilliant feel for how fans engage with their passions and a proven ability to translate this into quality work for his clients.”

Hodge said of his appointment “I’ve admired and respected Gemba for many years and have always been impressed with their insight-led creative thinking. I’m looking forward to working with the exceptional team here and with some of the world’s most innovative and exciting brands. The revised business and management structure places Gemba in a very strong position for ongoing growth - which I’m excited to contribute to.”

Gemba’s industry-leading Insights Program, which operates in 25 markets, delivers proprietary and customised market research across the sport and entertainment landscape. 

Gemba is part of the Tenka Group, a group of companies and a team of passionate professionals focussed on igniting new opportunities within the sport and entertainment industry.