Gemba continues growth with Bullet Marketing acquisition

Leading sport and entertainment consultancy Gemba has announced its acquisition of the sponsorship management component of marketing company, Bullet Marketing.

As part of the acquisition, Gemba will now manage Toyota’s sponsorships of the Tamworth Music Festival, A Day On The Green and National Tree Day, expanding its remit with Toyota and further increasing its involvement in the music industry.

In a statement on the company's website, Gemba Director and Chief Executive Rob Mills explained the rationale for the acquisition, advising "we have worked with ... Keith Blanket and the Bullet team through our mutual relationship with Toyota and we were always really impressed with their work and understanding of the Toyota business.

"When the prospect emerged to acquire the sponsorship management component we jumped at the opportunity.

"We liked the way Bullet operated and the acquisition will further build our capabilities in the Music industry and with community programs.”

Bullet Marketing Managing Director Keith Blanket added “Gemba’s broad sport and entertainment remit with Toyota will ensure that the sponsorships managed by Bullet will be well executed and integrated into the broader Toyota brand strategy.

"I am looking forward to working with the Gemba team to manage the transition over the next 18 months and to further enhance the leveraging of some of Toyota’s key sponsorship assets.”

The acquisition is the first to be made by Gemba but signals a proactive approach to look for similar opportunities for growth and expansion, both locally and globally.

Mills added "we have completed a comprehensive audit of agencies and consultancies in Asia-Pacific, Europe and the USA (and) in the coming months we will be approaching a select number of businesses to gauge their interest in either acquisitions or mergers in order to continue to build our credentials and growth in key markets.”

Image shows the 2015 Tamworth Country Music Festival.

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