70% of Australian women unhappy with their body shape

70% of Australian women admitting to being unhappy with their body shape and thinking of their weight at least once a day according to results from a recent body image survey commissioned by women's fitness franchise Contours.

The survey suggest that weight is an overwhelming issue for women and looms large on a daily basis with a further 25% of women said they think about their body image several times a day.

While most women are uncomfortable with their tummy and bum area, the stomach is by far the most âhatedâ part of their bodies. Even more surprisingly, only 10% of women were comfortable with their breasts.

In addition close to 50% of Australian women would consider plastic surgery and other cosmetic procedures.

Contours Chief Executive Justin Wilshaw explains that "the pressure women are under to look thin is shocking and itâs frightening to learn the extent they will go to achieve the 'perfect body' society has shaped.

"Thankfully, most women know that the combination of exercise and eating well is the smartest way to stay in shape. Contours encourage a holistic workout; itâs not all about losing weight, it's about achieving health, wellbeing and happiness and taking a little bit of everything in moderation."

When asked about their biggest health concern, most women feared heart disease. This was followed by the common cold and influenza, osteoporosis and then cancer.

With over 60,000 Australian members from all walks of life, regional and urban, Contours knows Australian women. Their studios are smaller with a more consultative approach and with fewer members to more mainstream gyms, Contours get to really understand their members.

Contours has built a credible reputation for innovation in the fitness industry and is the only womenâs express gym accredited by Fitness Australia.

Conducted in August, the Contours Body Image Surveyinvolved 850 adult women. The results were released in conjunction with the fitness chain's fifth birthday.

For more information go to www.contours.net.au

29th October 2010 - CONTOURS APPOINTS SIMONE BINGHAM TO DRIVE STRATEGIC GROWTH PLAN