24fit to open flagship 10th location in Victor Harbor

South Australian-owned fitness brand, 24fit will be opening its 10th and newest location in Victor Harbor – set to be the brand’s flagship store.

This exciting milestone introduces a refreshed design concept, crafted to make the space even more welcoming, functional, and community-focused.

Alex Weeks, Managing Director of 24fit notes “this is a major milestone for us, and we couldn’t be more excited to bring the 24fit experience to the Victor Harbor community. We’re always learning, growing, and finding amazing new ways to make fitness accessible and enjoyable, not just in the city, but in every corner of South Australia. Victor Harbor is the next step in that journey, and we can’t wait to see our members thrive in this new space.”

In a first for the brand, the flagship club will feature 24/7 on-demand Pilates reformers, giving members access to low-impact, guided Pilates workouts at any time of day or night, combining flexibility with premium equipment. Alongside this innovation, the Victor Harbor location will offer 24fit’s highly popular group training classes, which have become a cornerstone of the 24fit community. From high-energy HIIT sessions to calming yoga flows and strength-focused circuits, these classes are designed to cater to all fitness levels, fostering connection and motivation among members.

Members can also expect the full suite of 24fit amenities, including state-of-the-art strength and cardio zones, functional training spaces, and supportive coaching, all complemented by the vibrant atmosphere of 24fit’s group class offerings.

The Victor Harbor location is currently under development and is expected to open in the coming months. Pre-opening offers and foundation memberships will be available soon.

With 24/7 access, no-lock-in memberships, a growing network of clubs, and a passion for bringing people together through popular group classes, 24fit is making premium fitness more local than ever.

For updates and early access information, visit www.24fit.com.au/clubs/victor-harbor