Australasian Leisure Management
Aug 30, 2023

2023 Ekka attracts crowds of 400,000

The Royal National Agricultural and Industrial Association of Queensland (RNA) has advised that 400,000 people have enjoyed Ekka’s most successful show in years.

Benefitting from fine weather across its nine days (from 12th to 20th August), the 144th Royal Queensland Show presented by RACQ was the most attended since 2019, before the covid-19 pandemic.

Explaining that this year’s Show was a true celebration of the country coming to the city and had attracted people from all over Australia, RNA Chief Executive, Brendan Christou stated “this year’s attendance figures have surpassed last year’s comeback Ekka of 345,000 and are back to pre-pandemic crowds.

“Our goal was to welcome 400,000 in total by the end of show and we are on track to achieve that by night’s end.

“This is a terrific result, and we thank the people of Queensland for their amazing support.

“We enjoyed strong pre-sales, which showed the public appreciated the great value on offer in the lead up to Ekka.”

Advising that discounted ticket deals on the four Super Saver Days - Monday, Tuesday, Thursday, and Friday proved popular - resulting in one of the biggest Mondays in recent history, Christou noted “our first ever daily two for one ride special was a huge hit with families taking advantage of it every morning of Show.

“We wanted to ensure there were value savings to be had at the Show this year, so it was great to see Queenslanders take up these discounts and deals.”

High profile visitors included Prime Minister Anthony Albanese and Hollywood movie star Matt Damon and his family.

Christou went on to say that visitors enjoyed all the traditional show favourites such as the animals, championship competitions, live entertainment, exciting rides and fun showbags, adding “competition entries this year were back at pre-pandemic levels - 21,000 across 46 sections (and) it was wonderful to see that competitive spirit alive and well as they aspired for a coveted blue ribbon.

“From champion woodchoppers to pint sized horse competitors and elderly bakers, the Ekka has a competition for everyone, and it was heart-warming to see the public continue to cherish this beloved tradition.

“The public also delighted in the 10,000 animals on display at the Show, and in turn learned about agriculture and Queensland’s farming communities.”

Among highlights, People’s Day was hugely successful with more than 67,000 people attending the Show, Ekka Monday a huge 48,000 plus attending, while the final Saturday seeing more than 50,000 come through the gates.

Ekka 2023 numbers (approximate):

  • 208,000+ Dagwood Dogs eaten

  • 150,000+ Strawberry Sundaes eaten

  • 1,500+ volunteers help stage the Show

  • $220 million + amount Ekka generates for the Brisbane economy

  • 3,500 + jobs created

  • 550+ exhibitor stands

  • 37,000+ cheese toasties (two tonne of butter and four tonne of cheese)

  • 210,000+ schooners of beer

  • 40,000+ cans of rum

  • 5,800+ award-winning steaks

  • 3 tonnes + of fireworks used each night • 37,000 + glasses of wine

  • 7,000 + tasting plates of award-winning steak and lamb

  • 4,100m3 + of sawdust and sand used as animal bedding

  • 3,000 + corsages made

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