Xponential Fitness agrees StretchLab Master Franchise Agreement for Japan

USA-based Xponential Fitness, Inc. has announced that it has signed a master franchise agreement in Japan for StretchLab, the world’s largest assisted stretching brand.

The agreement provides the master franchisee with the opportunity to license at least 40 StretchLab studios in Japan to potential franchisees over the next 10 years.

The deal was signed with Sunpark Co. Ltd. of Osaka - a multi-brand operator and global franchisor of gyms, restaurants and entertainment concepts which has more than 100 locations in Japan, Singapore, Thailand and the USA - and marks Xponential’s fifth brand to enter the Japanese market, following earlier agreements for Club Pilates, Rumble, CycleBar and AKT with Master Franchise Partner, Wellness X Asia.

Wellness X Asia currently has 22 Club Pilates studios open in Japan, with the first studios of Rumble, AKT and CycleBar slated for later this year.

Announcing the agreement, Xponential Fitness’ Chief International Development Officer, John Kersh stated “Japan is emerging as one of Xponential’s most important global markets, and we are very enthusiastic to welcome Sunpark as our latest international partner.

“Sunpark’s vast experience in real estate and multi-brand franchising will provide an outstanding foundation on which to expand the StretchLab brand across Japan.”

Sunpark is led by founder and Chief Executive Ken Takagi who is assembling a highly-qualified team to bring the StretchLab brand to life in Japan with the StretchLab project tol be overseen by Koji Yamaguchi, a respected entrepreneur with 10 years of experience in the assisted stretching space in Japan.

Takagi adds “this is an ideal time to launch StretchLab in Japan, as consumers are increasingly seeking high-quality options to improve their overall health and well-being. We are confident Stretchlab will be very well-received across Japan.”

As of 31st December 2022, Xponential had over 2,600 open studios worldwide, operating in 16 countries and four continents.

Images: StretchLab. Credit: Xponential Fitness.